Yusuf Merchant joins BMEG as Country Head – OOH and BTL
Media and creative agency BMEG has hired Yusuf Merchant as its Country Head - Out-of-Home and BTL. In his new...
VIP Bags leverages CGI technology to unveil its Airtron Range
VIP Bags unveiled Airtron, a lightweight travel range with #LightUpYourNext campaign as part of their #WheresNext campaign executed through a...
Chrome News Track Jan 1: Ram Mandir Inauguration, Election 2024, Welcome New Year 2024
Chrome Digital Track data on the most watched news stories online (Chrome News Track), is brought to you by Medianews4u.com....
McDonald’s India – North & East introduces Kebab rolls
McDonald’s India - North & East has introduced Kebab rolls to its menu. Starting at INR 139, the kebab rolls come in...
ICICI Prudential Mutual Fund shows investors what ‘ate up’ their money
ICICI Prudential Mutual Fund has released its customer awareness campaign ‘Where’s my money going?’ Abhijit Shah, Head of Marketing, Digital...
Prescience 2024: From Integrated Data Hubs to AI-Powered Growth Strategies – Amardeep Singh, Interactive Avenues
In 2023, Interactive Avenues experienced transformative growth, with our focus centred on establishing a world-class integrated data hub. This initiative...
Magna Forecast: Indian ad market grows 11.8 pc, crosses Rs.1 lakh cr in 2023; to grow 11.4 pc next year
The winter update of IPG Mediabrands’ Magna’s ‘Global Ad Forecast’ notes that India is now consistently the fastest growing market...
IPL 2023 drew 449 mn viewers, 120 mn on connected TVs: Viacom18 Sports’ Anil Jayaraj
Anil Jayaraj, the CEO of Viacom18 Sports, revealed that the 2023 edition of the Indian Premier League (IPL) garnered a...
ASCI tightens guidelines on brand extensions to thwart surrogates, links ad spends to sales
The Advertising Standards Council of India (ASCI) has updated its guidelines for ‘Qualification of Brand Extension - products and services’...
Argentine Football Association teams up with Interactive Avenues
The Argentine Football Association (AFA) and digital agency Interactive Avenues have agreed to consolidate the content and brand expansion strategies...
