Indian B2B buyers more likely to choose supplier that inspires them: report
According to the third edition of Wunderman Thompson Commerce & Technology’s B2B Future Shopper report report, B2B Buyers often want...
Marketers acknowledge potential of audio as media touchpoint: Report
MMA and GroupM have come together to launch a playbook, with inputs from Amazon, on the Voice/Audio landscape in India...
TagTalk expands its DOOH Network in India
With the rapid surge in DOOH adoption, The F&B DOOH specialist TagTalk has expanded its network to Premium Gyms and...
ReelStar appoints Marc Robinson as Asia Head
ReelStar has announced the appointment of angel investor and global blockchain leader Marc Robinson as its Asia Head. Marc has...
WoW Momo appoints Mithun Appaiah as CEO
Tiger Global-backed WoW Momo Foods has announced the appointment of Mithun Appaiah as the CEO of its FMCG business. Prior...
Sushmita Verma to lead Zefmo’s new celebrity management arm
Influencer marketing firm Zefmo announced the launch of its new celebrity management arm. The platform stated that the expansion is...
Global ad spend in publishing media set to decline 7.7pc in 2023 to $47.2bn: Report
WARC's latest Global Ad Trends report, titled 'Media models in flux,' highlights the challenges faced by content-creating publishers in the...
Wavemaker India launches specialised unit to provide solutions for D2C brands
GroupM's Wavemaker has announced the launch of its specialised Direct-to-Consumer practice to help brands implement, navigate and grow better. Wavemaker...
ANTS Digital appoints Saumya Kulshreshtha as Social Media Head
ANTS Digital, an integrated digital marketing and communications agency, has appointed Saumya Kulshreshtha as Head of Social Media. Saumya is...
Thought Process Communications bags PR mandate for KwikFix Auto
Public Relations and Communications agency Thought Process Communications bagged the PR mandate for Mumbai-based auto service company KwikFix Auto. The...
