The passing of Dr. Bhaskar Das, or Bhaskar Da as many of us fondly called him, is a monumental loss...

It is with profound sadness that I reflect on the life of Bhaskar Das, a man whose extraordinary legacy lies...

In a day of continual digital bombardment, ad fatigue is an advertiser's worst fear. Engagement declines and ROI sharply declines...

For Indian Brands, festive marketing has always been the peak time for leveraging positive consumer sentiment around gifting and splurging...

As we stand on the brink of 2025, the marketing landscape continues its rapid evolution, fueled by advancements in technology,...

The Changing Landscape of Brand Communication Brand communication with consumers has changed dramatically as the digital age has progressed. For...

The evolution of fan clubs, particularly in the context of the Bharat Army, has been nothing short of transformative. Looking...

Picture this: you’re at a bustling marketplace. Vendors shout, neon signs flash, and the aroma of freshly baked goods competes...

Storytelling started off as a visual communication method, progressed to oral storytelling, and now, centuries later, we've returned to visual...

In the world of creative agencies, culture is everywhere, on company walls, in strategy decks, and in conversations about employee...