Beyond the Ad Spend: Building a Marketing Engine That Lasts
Paid advertising can be a powerful growth driver, but putting all your eggs in one basket is risky. Many brands...
Geofencing 2.0: Creating Real-Time, Hyper-Local Mobile Experiences
In an era where being relevant is currency, proximity marketing has been the spotlight until now. The next wave—Geofencing 2.0—is...
The Script Dichotomy: Crafting Narratives for Movies vs. OTT and the Shift in Storytelling
The way we consume stories has changed drastically over the past two decades. The entertainment landscape has undergone a seismic...
Reviving the Legacy Brand Luna with a Modern Twist
I was at the agency when the great Chal Meri Luna Campaign was created by Piyush Pandey. A timeless campaign,...
The Art of the Pitch: How Startups Can Successfully Approach Journalists
In the world of startups gaining media traction is one of the most challenging tasks and it acts as a...
From Overcommunication to Agentic AI: Four Trends Redefining Martech in 2025
The Martech industry has experienced a seismic shift over the past few years, and 2024 has been no exception. In...
Fare thee well, Dr. Bhaskar Das
Dr. Bhaskar Das, a cherished friend, philosopher, and guide, as well as a towering thought leader in India’s media and...
“The Ever-Optimistic Trailblazer: Nandini Dias Remembers Dr. Bhaskar Das”
Yesterday, I lost a dear friend—a constant presence throughout my career and a force of nature in the media and...
“Leadership and Legacy: How Dr. Bhaskar Das Built Iconic Teams, as Recalled by Prakash Sankaranarayanan”
It is difficult to capture the essence of Dr. Bhaskar Das in mere words, but there are a few unforgettable...
“Dr. Bhaskar Das: The Leader Who Taught Us to Never Take ‘No’ for an Answer”
Every interaction with Dr. Bhaskar Das felt like a masterclass in marketing. His ability to effortlessly connect with clients from...
