Our co-founders’ non-advertising background sets us apart: Sumon K Chakrabarti – Buffalo Soldiers
Headquartered in Noida, India, Buffalo Soldiers is, full-service advertising agency with a digital heart. With a team of dedicated experts...
Response to our expansion into nine new sports beyond cricket has been exhilarating: Vinit Godara, MyTeam11
Founded in 2016, MyTeam11 was an idea conceived by Vinit Gondara and Sanjit Sihag while watching the semi-final match between India...
Role of skilling, education in M&E sector critical in realising vision of Viksit Bharat: Atul Kumar Tiwari
Mumbai: Atul Kumar Tiwari, Secretary, Ministry of Skill Development & Entrepreneurship, Govt of India today said that the Indian media...
For growth – SVOD needs to stay relevant everyday similar to pay TV
Mumbai: There are several monetisation opportunities on digital. AVOD is a large opportunity. SVOD is also an opportunity but it...
It’s crucial to grasp the customer’s perspective while storytelling,: Vikram Bhalla – Vivify Stories
Vivify Asia, which offers creative production and technology solutions has rebranded to Vivify Stories. The company focusses on crafting brand...
Spotify’s focus on every aspect of localisation for growth
Mumbai: Spotify launched in the country in 2019. Over the years it has looked to build a model in a...
Our strategy this year focuses on three pillars: innovation, collaboration, and client-centricity: Pankaj Krishna
Chrome Data Analytics and Media is a technology-driven market research firm with a Pan-India on-ground presence. The analytics firm consolidates TV...
JioCinema looks to grow advertiser participation by fivefold in IPL 2024
Mumbai: Last year for the first time the rights the most valuable property on Indian television the IPL were split...
Fragmentation is a big challenge for TV to get back to double digit ad revenue growth: Vikram Sakhuja
Mumbai: This year the Adex will grow by 12% and cross Rs. 1.11 lakh crore according to the Madison Media...
The digital era is over rated for its uniqueness: Ashish Mishra, CEO – Interbrand India & South Asia
Brand consultancy Interbrand, completed 10 years in India in 2023. Interbrand has done branding work for Jio, Godrej, Britannia, Infosys,...
