AI has disruptive implications in marketing and commerce: BCG’s Parul Bajaj at MMA Impact 2024
Mumbai: At MMA India’s Impact India 2024 Summit BCG MD, partner Parul Bajaj delivered a keynote called ‘AI Powered By...
The reinvention of brands and agencies in the AI age is crucial: MMA Impact 2024 Summit
Mumbai: Reinvention of what brands, agencies do in the age of AI is crucial. It is important to experiment and...
We will focus on premiumizing core categories and expanding retail presence: Poulomi Roy
Joy Personal Care, an Indian home-grown personal care brand, under the aegis of RSH Global, recently unveiled a new campaign...
AI still evolving and is a work in progress for the foreseeable future: Moneka Khurana
On 24 April 2024 the Modern Marketing Association (MMA) Global India's Impact Mumbai Edition 2024 will take place. The theme...
Start Design Group’s Gameplan: Re-engage with clients and talent – deliver high-quality work
London-based branding and design consultancy, Start Design Group, recently announced the appointment of advertising and media stalwart, Tarun Rai, as...
Marketing success is determined by campaign impact on awareness, engagement, and conversions: Rohit Garg – Olyv
Founded in 2017, Olyv (formerly SmartCoin) started out as an app-based consumer lending platform, tied up with RBI registered lenders...
Viewing patterns have expanded beyond traditional prime times to include afternoons: Ritu Dhawan
India TV is a Hindi news channel based in Noida, Uttar Pradesh, India. The channel was launched on 20 May...
The very definition of ‘Return on Investment’ is evolving rapidly: Mukesh Vij – Hashtag Orange
Digital ad agency Hashtag Orange at its core, champions the three Rs - Reward, Recognition, and Respect. These values it...
Punjab Kings co-owner Mohit Burman aims for a 20% revenue boost and 10-12% higher profitability
Mumbai: For this season IPL franchise Punjab Kings co-owner Mohit Burman is targeting a 20% increase in revenue and a...
Himalaya Wellness aims to be the go-to expert for all skin concerns: Rajesh Krishnamurthy
Earlier this year Himalaya and RCB Women's Cricket united for a #TakeMySpot campaign. It ran during the during the WPL season. For...
