Blockchain is enduring, Gen AI thrives and metaverse is the future real estate: Sumbul Khan – Virtue
Virtue Worldwide, the agency powered by Vice Media Group, builds brands from inside culture. A full-service strategic and creative agency...
Misinformation spreading widely poses a crucial tech challenge in advertising: Saurabh Khattar – IAS
Integral Ad Science, a global media measurement and optimisation platform, recently released the 19th edition of its Media Quality Report...
Clients use AI for personalized communication and humanizing brand touch-points: Puneet Avasthi – Kantar
Internet in India is democratised and widely used; but now the country sits on the cusp of an AI revolution....
Omnichannel shoppers boost revenue and loyalty across physical and online stores: Medhavi Singh – Criteo
Criteo is a global commerce media company that enables marketers and media owners to drive better commerce outcomes. Its Commerce...
Anticipation in the ad market for elections is boosting deal-making with ABP Network: Rupali Fernandes
The first half of 2024 is going to be a busy time for news channels. Last month ABP News launched...
Our core value is to stay updated by keeping ahead of trends: Rubeena Singh, AnyMind Group
Founded in April 2016, AnyMind Group is a technology company for the business supply chain that provides software and solutions...
AR and VR are transforming stock photography landscape with immersive experiences: Deepak Verma – ImagesBazaar
Deepak Verma forayed into the stock image industry in 2005 with the launch of ImagesBazaar. He is now COO. His...
IAB Tech Lab addresses industry challenges, not specific entities: Shailley Singh
The IAB Tech Lab was founded in 2014 and it is celebrating 10 years of setting what it calls high...
Jovees Herbal is growing strategically to lead the skincare market in India: Rakhi Sharma
Jovees Herbal, a herbal skincare and haircare brand with a diverse range of over 150 products. They're currently expanding their...
COMvergence remains impartial, assessing media spend without relying on evaluated agencies: Olivier Gauthier & Priyanka Mehra
According to research and data consultancy COMvergence 2023 New Business Barometer local media pitches in 2023 accounted for 91% of total media...
