85+ Advertisers and 300+ Brands in TN contributed 80% share on TV during Jul-Sep’20: TAM AdEx
As the Covid-19 affected many of the sector one of the sectors which was also affect was the advertisement. Recently...
Will BIGG BOSS 14 see a surge in viewership with the new twists?
Bigg boss is the most popular reality show in the Indian Entertainment genre. Bigg Boss 13 TRP was so high...
Ad Volumes for Personal Healthcare on Television grew by 2% in Aug’20 compared to Jul’20
Mumbai: Recently TAM shared its report on the Personal Healthcare sector for the period Jul-Oct’20. The report talked about Ad...
The content expectation is more from OTT platform than from GEC
The pandemic and lockdown saw fresh content go off air in the GEC genre. TV saw a spike in viewing...
Diwali campaign were a blast on TV and Digital
This year was a huge challenge for everyone, because of the pandemic caused by Covid-19 everyone saw...
Pandemic didn’t stop advertisers from promoting their Diwali campaigns
Covid-19 Pandemic and the lockdown festival celebrations have been muted. Ganesh Chathurthi and Navratri were celebrated in very small scale...
Oct’20 records highest Ad Volumes on TV
On 10th November TAM AdEx shared a report on Television Advertising it was based on an overall advertising snapshot and...
