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Home Marketing

Asian Paints ‘Where the Heart Is’ showcases styled celebrity homes

by MN4U Bureau
December 3, 2024
in Marketing
Reading Time: 3 mins read
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Asian Paints 'Where the Heart Is' showcases styled celebrity homes
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Mumbai: Asian Paints home décor series, Asian Paints Where The Heart Is, is back with its eighth season, offering a masterclass in creating homes that blend personal style with universal appeal. Celebrated as one of India’s most beloved décor shows, the series takes viewers on an exclusive journey into the beautifully styled homes of six of India’s most admired celebrities. Through thoughtfully curated décor, clever design solutions, and deep storytelling, the new season is packed with inspiration, inviting audiences to reimagine their own spaces.

This season’s lineup includes the homes of Ananya Panday, Arshad Warsi and Maria Goretti, Rakul Preet Singh and Jackky Bhagnani, Taapsee Pannu, Manu Bhaker, and Joseph Radhik and Devika Narain. The series emphasizes the idea that homes are extensions of their inhabitants—spaces that reflect the personalities, tastes, and memories of those who live there. Each home showcases a unique story and offers design inspiration, with bite-sized content packed with décor tips to transform any space.

The season kicks off with Ananya Panday, who invites viewers into her Scandinavian-style retreat. This elegant abode, located in the same building where she grew up, is a true reflection of Ananya’s personality, with cozy nooks and understated elegance creating a sense of warmth. The show also takes viewers inside Arshad Warsi and Maria Goretti’s Goan-Portuguese home, a charming mix of heritage elegance and bohemian chic. With its restored vintage features and love-infused atmosphere, the home offers tips on embracing imperfections and creating an authentic space.

Manu Bhaker’s family home, transformed with the help of Asian Paints Beautiful Homes Service, showcases a deeply personal makeover, blending minimalism with meaningful elements that reflect her love for her family. On the maximalist side, Joseph Radhik and Devika Narain’s artistic sanctuary is filled with vibrant colours, textures, and creative designs, offering numerous ideas for those looking to express their artistic side through home décor. Newlyweds Rakul Preet Singh and Jackky Bhagnani’s home celebrates a fusion of personal styles, featuring bold art, contemporary design, and a functional layout. Finally, Taapsee Pannu’s home is a radiant reflection of her eclectic personality, with vibrant colours, natural light, and thoughtful décor creating a joyful and uplifting atmosphere.

Commenting on the new season, Amit Syngle, MD and CEO, Asian Paints Limited, said, “‘Asian Paints Where The Heart Is’ is a natural extension of our corporate philosophy, ‘Har Ghar Kuch Kehta Hai.’ It continues to be India’s most loved home décor series, offering an authentic peek into how celebrities design spaces that mirror their personalities. Season 8 is special, bringing in a diverse range of personalities and demystifying décor trends, offering viewers endless inspiration to make their own homes beautiful.”

The new season also offers actionable style guides, allowing viewers to recreate the celebrity-inspired aesthetics in their own homes. These guides, available on BeautifulHomes.com, Asian Paints’ comprehensive décor platform, feature a range of home and décor items that match the inspirations seen on the show.

Joshua Karthik, Co-Founder of Stories in Motion, shared his thoughts: “Season 8 of Asian Paints Where The Heart Is brings a renewed sense of purpose—making home design and décor more actionable. While the show continues to evoke the love for home and hearth, it now blends practical conversations about design, art, and colour. This season’s stars have not just invited us into their homes but into a way of life, showcasing bold experimentation and realness with a lot of heart.”

Viewers can watch Asian Paints Where The Heart Is Season 8 on Asian Paints digital platforms and soon on leading OTT platform Jio Cinema. To catch the season, visit the following links:

Season 08 Trailer:

Playlist: https://www.youtube.com/playlist?list=PL2BHpqroisHY10f4j7dA7u_ikz5yZVFNQ

From embracing imperfections to layering textures, Asian Paints Where The Heart Is Season 8 offers ideas to inspire viewers to dream big while keeping the essence of home—comfort, love, and individuality—intact.

Tags: Amit SyngleAnanya PandayArshad WarsiAsian PaintsJoshua KarthikManu BhakerMaria Goretti’s

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