Mumbai: In a tribute to Kashmir’s rich cultural legacy, Asian Paints has launched a special edition Apex Ultima Weatherproof pack, ‘Aks-e-Kashmir’, celebrating the region’s artistry and timeless traditions. Released in the festive spirit of Eid, the pack encapsulates the soul of Kashmir through its exquisite design, blending heritage with cutting-edge exterior paint performance.
For decades, Apex Ultima has been a trusted name in exterior paints, offering superior protection against extreme weather conditions. This limited-edition festive pack brings Kashmir’s artistic heritage to life, featuring iconic elements such as shikaras on Dal Lake, vibrant tulip gardens, intricate Pashmina embroidery, handcrafted textiles, and elegant botanical gardens. Traditional symbols like Kahwa vessels, Mughal Baari, saffron flowers, and gondolas further enrich the design, reflecting the warmth and cultural pride of the valley.
Amit Syngle, MD & CEO of Asian Paints, shared his thoughts on the initiative, stating, “Kashmir is more than a place — it’s a feeling, alive in its stories, colours, and traditions that reflect resilience, beauty, and heritage. With the Apex Ultima Aks-e-Kashmir special edition pack, we are not only celebrating the region’s culture and craftsmanship, but also honouring the spirit of its people, their perseverance, and the legacy they continue to build.”
Speaking on the brand’s commitment to innovation and cultural storytelling, he added, “Apex Ultima is engineered to shield homes from India’s extreme weather conditions, ensuring that every home’s beauty and durability is maintained. By bringing together strong performance with the artistic essence of Kashmir, this special edition pack captures the unique blend of strength and elegance that defines the valley’s cultural spirit.”
Asian Paints has a legacy of honouring India’s diverse heritage through state-inspired limited-edition packs, each celebrating the richness of a region’s art and tradition. The Aks-e-Kashmir pack continues this journey, preserving Kashmir’s artistic stories while delivering high-performance solutions to protect homes across the country.
