Effie APAC has announced the appointment of Shubhranshu Singh, VP and CMO of Tata Motors CVBU as Jury Head for the APAC Effie Awards 2023.
Shubhranshu has has built a career spanning more than two decades having held leadership positions in global corporations such as Unilever, Visa, Diageo, Star 21st Century FOX, and Royal Enfield. Having been instrumental in encouraging path-breaking work, creating successful IPs, and inspiring large teams to go beyond, Shubhranshu also has international and wide-ranging exposure to brand management, demand creation and customer experience management across diverse categories.
Besides serving as a Head of Jury at the APAC Effie Awards in 2021, Shubhranshu also judged the Global Iridium Effies. He is a prolific writer and a columnist for several publications, particularly on brand design, consumer sociology, technology, and trends.
On his appointment, Shubhranshu said, “I am delighted to, once again, be appointed as one of the Heads of Jury for the Asia Pacific Effie Awards. I thank the Effie organisation for this honour. In the past I have had rich learning experiences from the numerous cases and the jury deliberations. The Effie Awards are decided through the most thorough, objective, and transparent process possible. I look forward to it.”