Cochin: Zee Keralam has onboarded Anil Ayroor as Chief Channel Officer.
Prior to his new role, Anil served as President at the Malayalam news channel Reporter TV, where he relaunched the channel in July 2023 and was instrumental in driving the channel viewership.
Before that, for nearly nine years, Anil was the Group COO at the Malayalam GEC and news channel Flowers and 24, where he was responsible for building an entire team of 625 staff members across content, finance, and administration. He conceived and executed the entire programming lineup for Flowers channel and developed the FPC strategy.
He also worked as the Chief Producer at Mazhavil Manorama and as the Creative Head and Head of Productions for the channel.
Anil is a mentor at Kerala start up mission and he was also part of the BARC Technical Committee.