American Express has assigned its global brand creative work to Dentu Aegis Network’s mcgarrybowen without a review. The account was moved from Ogilvy without any pitch review process.
mcGarryBowen was brought on earlier this year without a review, said Leah Gerstner, VP of public affairs at American Express.
“mcGarryBowen will be working with us on developing a new global brand platform that will bring together all of our brand and product-related work under one umbrella,” said an American Express spokesperson. “The new platform will capture the innovative work that is underway throughout our company and reflect the diversity of our business here in the U.S. and internationally.”
Dentsu Aegis Network posted a tweet on the win last week.
The creative work, expected to roll out early next year, will represent all facets of Amex’s business, including consumer, merchant and commercial products and services.
Moving forward, American Express confirmed that the longtime creative partner Ogilvy “will be responsible for international execution and they will also continue with some of their current U.S. work,” but declined to elaborate on which portions of the business will stay with the WPP network.
Ogilvy has worked with American Express in some capacity since 1962.
