Mumbai: Amarjit Singh Batra, the CEO, and founder of the OLX India business is likely to lead the worlds biggest music company, Spotify in India as the Country Head.
Batra, a Delhi resident, is likely to be based out of Mumbai, steering the India operations from Spotify’s Mumbai Office. He will lead one of the worlds largest music companies.
With 157 million users around the world, 71 million of whom pay for subscriptions, Spotify has proved itself a worthy adversary.
With over a decade’s worth of his experience at OLX, Batra has been instrumental in building OLX India as the leader in the online classifieds space in India gaining over 75% market share today.
Prior to his time at OLX, Amarjit Singh Batra, headed New Business & Global Trade, at eBay India office.
India is going to be a challenging market for Spotify, and also will be a new wave having Indian music to be seen on a global map! With the diversity this country represents, and the price sensitive market as it is, Spotify might want to have a more localized approach for its Indian market.