ALTBalaji names Pitchfork Partners as Strategic Communication Counsel

Mumbai: ALTBalaji, India’s homegrown digital platform, has appointed Pitchfork Partners Strategic Consulting as its communication partner. Through this Partnership, ALTBalaji aims to strengthen its reputation through multi-channel outreach to increase awareness about the platform, it’s shows and widen the viewer base.

Divya Dixit, Senior Vice-President & Head Marketing, ALTBalaji, said: “Alternative content being the core ethos of the group, ALTBalaji is focused on building a content bouquet that serves inclusive and individualistic viewing. We are delighted to have Pitchfork on board to support us in our journey and take the platform to the next level.” 

Jaideep Shergill, Co-Founder, Pitchfork Partners, said: “We’re thrilled to partner with ALTBalaji. Our diverse experience with entertainment clients will facilitate us achieving milestones together. OTT is an ever-evolving, dynamic space and increasingly so due to the pandemic, ALTBalaji is disrupting the space by introducing content which caters to mass viewers.”  

ALTBalaji has a library of 89+ Hindi originals across genres that cater to all kinds of audiences. The shows are also dubbed in regional languages like Tamil, Telugu & Malayalam, and in international languages like Arabic and Bhasa, which has helped the OTT player engage with a wide variety of consumers.