Real estate portal 99acres has partnered with actor Jackie Shroff to launch its #AndarKiBaat campaign. The digital campaign aims to change the way people search for property, tapping into the quirky humor and endearing persona of ‘Bhidu’ himself. In a three-minute video posted on his Instagram handle @apnabhidy, Jackie Shroff, a resident of Khar, reacts to reviews of his locality.
The campaign has been conceptualised in-house and aims to promote 99acres.com’s Ratings & Reviews, a feature that helps consumers make the right property decision. Residents share insightful reviews of their societies and localities, empowering potential home buyers with candid insights about the neighbourhood. Jackie Shroff’s anecdotes while reacting to Khar reviews showcase how these reviews paint a complete locality picture about lifestyle, connectivity, environment and safety.
The campaign launch sets the tone for more collaborations, with influencers from diverse localities across India reacting to reviews on 99acres. These include Saloni Gaur (Noida Sector 62), BeYouNick (Dombivli Mumbai), Gaurav Kapoor (Vikaspuri Delhi), Gaurav Gupta (Indirapuram Ghazibad), and Sai Kiran (Nanakramguda Hyderabad).
Link to video: https://www.instagram.com/reel/CxHt-uQIntp
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