Acko has unveiled a series of videos where it steps into the customers’ shoes to debunk myths around insurance buying and claim settlements.
Helmed by actor R Madhavan, the videos delve into common misconceptions and how it is in the insurers’ interest to pay insurance claims. The video titled ‘What’s The Catch’ marks R Madhavan as the “Voice of the Customer” talking to Acko founder Varun Dua.
Madhavan questions the profit-making model of insurance companies, echoing the common consumer sentiment that why would it be in the insurers’ interest to settle claims. In answer, Dua explains how, by settling genuine claims quickly and efficiently, Acko gets to build its reputation through positive word of mouth, which ensures customer retention and greater brand growth.
He explains the D2C business model of Acko that settles claims without agents, emphasising on the fact that it is the insurer’s responsibility, not the agents’, to settle claims and ensure that the customers experience a worry-free insurance journey.
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