ABS-CBN continues to expand its reach among international audiences through a strategic partnership with MX Player.
The collaboration between ABS-CBN and MX Player is a first for both companies whose business operations extend across continents. ABS-CBN, a Philippine-based media and entertainment organization, has been involved in content creation and production for nearly seven decades. The Company has international subsidiaries in the U.S., Canada, Middle East, Europe, Australia, Asia, and the Pacific Islands. Today, its content is available through cable/satellite, IPTV (video-on-demand set-top box), and iWantTFC (OTT).
An official statement from MX Player read, “We’re delighted to expand into a new international territory with the addition of these five Filipino titles and we believe the highly relevant and relatable narratives will strike a chord with Indian audiences.”
“In this partnership, ABS-CBN and MX Player are able to show to a wider range of audience the shared culture of Filipinos and Indians, and – more importantly – a true humanity through exceptional storytelling. Whether it’s about revenge or a love story, crime or action, family or society, viewers will surely find a story apt to their taste,” said, Maribel Hernaez, ABS-CBN Global’s managing director for Asia Pacific region.
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