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Abbys 2024: Leo Burnett retains Branded Content, Brand Activation Agency of the Year titles

MTCH India Services, Schbang, White Rivers Media and Leo Burnett strike Gold Abby in Branded Content and Entertainment category.

by MN4U Bureau
May 31, 2024
in Exclusive
Reading Time: 1 min read
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Abbys 2024: Leo Burnett retains Branded Content, Brand Activation Agency of the Year titles
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Leo Burnett has won a Golds among 4 metals at the Abby One Show on day three of Goafest 2024, to take home the Specialist Branded Content and Entertainment Agency of the Year title with a tally of 20 points followed by Digitas with 11 points.

The other agencies to win Gold were MTCH India Services, Schbang and White Rivers Media, with one apiece.

View the leaderboard here:

Leo Burnett also retained the Specialist Brand Activation and Promo Agency of the Year title winning a Silver and three Bronze Abbys with a tally of 22 points. FCB Group Indian stood at no. 2 with a Silver and a merit. This year, no agency has won a Gold in this category.

View the leaderboard here:

Tags: Abbys 2024FCB Group IndianLeo BurnettMTCH India ServicesSchbangWhite Rivers Media

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