Mumbai: Pepe Jeans London has launched its Summer 2025 campaign, Very Summer, Very Pepe, celebrating the brand’s British roots with a fresh and stylish narrative set against the backdrop of the UK’s iconic collegiate cities. This latest collection highlights timeless design through a contemporary lens, staying true to the brand’s denim-first DNA.
Drawing inspiration from the architectural charm of historic university towns — with their warm sandstone buildings and rich wood interiors — the campaign showcases Pepe’s signature blend of confident-cool style and enduring British elegance.
This season’s core focus lies in denim lifestyle essentials with a spotlight on cream and white denim. Complementing these are soft tencel shirts, jeans in the brand’s iconic light wash, and blue-and-white striped knitwear and shirts that add a crisp, seasonal vibe to both men’s and women’s wardrobes.
Casual yet elevated, the collection also brings in college-inspired staples — lightweight jackets, polos, and linen shirts — ideal for warmer months and designed to transition effortlessly between relaxed and refined looks.
The campaign visuals, brought to life by global ambassador Kriti Sanon and Canadian model Simon Nessman, capture the spirit of Pepe Jeans’ latest offering. Their presence underscores the campaign’s central theme — merging the timeless allure of British collegiate culture with the relaxed confidence that defines Pepe Jeans.
