Brands embraced Holi’s spirit with campaigns promoting unity, inclusion, safety, and innovation. Stories like V-Guard’s reconciliation film and Yoho’s consent campaign created connections. Edelweiss Mutual Fund promoted financial planning, Skara encouraged screen breaks, SBI General celebrated cultural diversity, and Anmol Industries focused on Vitiligo acceptance. Piramal Finance showcased AI’s potential in a Holi film, blending technology with tradition for impactful change. These campaigns not only celebrated Holi but also inspired positive change, making the festival even more meaningful.
V-Guard
V-Guard Industries launched a touching film for Holi promoting reconciliation and family bonding. The film, produced by Ralph&Das, shows a family reuniting during Holi, inspiring forgiveness and reflection. The open-ended story encourages viewers to contemplate forgiveness and relationships while enjoying an interactive experience. The film, spreading on digital media, has garnered over 3.5 million views on YouTube and 10.9 million views on Instagram, resonating widely.
CavinKare
Indica, a hair color brand, redefines Holi by focusing on emotions, inclusivity, and care with its #AddColorToYourLife initiative. Through impactful digital campaigns featuring Indica Crème Hair Color, the brand promotes unity and joy. One campaign highlights inclusivity at Holi, encouraging shared celebrations over divisions. The second campaign emphasizes self-care with safe holi colors, empowering individuals to participate in festivities confidently.
Yoho
Yoho’s innovative Holi campaign, “Phisal Na Jaaiyo,” promotes consent and boundaries. The campaign urges joyful celebration while respecting personal space, fostering safety and inclusion. Yoho’s internal creative team crafted this impactful campaign, aiming to redefine Holi celebrations with a focus on respect, kindness, and safety.
Edelweiss Mutual Fund
Edelweiss Mutual Fund has launched ‘SochSeAage’, a heartwarming Holi campaign encouraging early investments for children’s future. The film showcases Amit’s journey toward inclusion through a simple yet powerful story, paralleling the message of nurturing children’s fearless spirit by starting their financial journey early with Minor Folios for a brighter tomorrow.
Skara
Skara, a no-code video streaming platform by Flixbox Solutions, launched the #PauseToPlay digital campaign advocating for screen breaks. The campaign urges people to pledge to disconnect from screens, go outdoors, and make real memories. Skara invites participants to share their offline activities using #PauseToPlay. Addressing screen fatigue, the company captured employees taking breaks and planning for Holi. This initiative reflected a positive energy shift, reaffirming the campaign’s message. Video link included.
SBI General Insurance
SBI General Insurance pays vibrant tribute to Holi, capturing India’s cultural diversity through a high-energy video featuring various Holi celebrations, from Barsana to Vrindavan, showcasing unity in colors. This film celebrates Holi traditions, promoting unity, joy, and cultural richness, aligning with SBI General Insurance’s commitment to comprehensive insurance solutions.
Anmol Industries
Anmol Industries promotes inclusivity this Holi with #HarPalAnmol, a campaign by Meraqi Digital. It embraces Vitiligo awareness, unity, and togetherness, focusing on beauty in differences. Collaborating with Indian Vitiligo Association and Kayakalp Global, the initiative spreads a message of kindness during the festival. #HarPalAnmol by Anmol Industries uses emotional storytelling to highlight Holi’s essence and break societal barriers, especially for those with Vitiligo.
Pocket FM
Pocket FM’s innovative Holi campaign features viral artist Dhinchak Pooja, adding a fresh and catchy twist to the festive marketing scene. With a fun and addictive Holi anthem, they’re sparking new conversations about quality entertainment by reimagining viral beats in a unique way.
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Piramal Finance
This Holi, Piramal Finance took a creative leap with an AI-generated film, Masti Ke Rang, Neeyat Ke Sang. Crafted entirely by the in-house team, this was a playful experiment to see how AI could capture the joy and energy of Holi—without a single camera or traditional production setup. The result? A vibrant fusion of colors, celebration, and technology, brought to life entirely through AI.
