On International Women’s Day 2025, leading brands launch impactful campaigns promoting empowerment, equality, and self-expression. Initiatives like #CANwithCanon focus on mentorship and work-life balance, while ‘Fashion Ki Adalat’ challenges unfair fashion judgments. #SheForShe by Godrej Industries stands for solidarity, #ResearcHER by Motilal Oswal celebrates women researchers in finance, and ‘The Skin We Hide’ by Clinikally challenges beauty norms. Brands like Colorbar and go Colors redefine Women’s Day for lasting change through socio-economic empowerment and breaking stereotypes. The following are some of the innovative campaigns led by the top brands.
Canon
Canon India celebrates International Women’s Day with the ‘She #CANwithCanon’ campaign, emphasizing sustained action for women’s empowerment. The campaign showcases challenges faced by women, underlining Canon India’s dedication to gender equality through concrete initiatives like mentorship programs. Initiatives include turning off office lights, safe cab services, and promoting work-life balance. Canon India’s flexible work options since 2002 and ‘Health 1st’ approach enable women to excel professionally while prioritizing wellness. A walkathon promotes overall wellbeing and signifies progress towards lasting change.
Myntra
This Women’s Day, Myntra challenges judgments in ‘Fashion Ki Adalat’ with digital creators Sakshi Sindwani, Ruhee Dosani, Meghna Kaur, and Archana Puran Singh as the sassy judge. The campaign humorously critiques unfair scrutiny on women’s fashion choices, emphasizing Myntra’s support for self-expression and fearless fashion. In everyday life, women endure undue criticism for their style. ‘Fashion Ki Adalat’ shifts the focus onto trendsetters, rejecting societal expectations. Through a comedic courtroom portrayal, the campaign boldly opposes fashion ‘rules’ and celebrates unapologetic self-expression.
Godrej Industries Group
Godrej Industries Group’s #SheForShe campaign celebrates solidarity and support among women by showcasing their diverse experiences, shared strength, and commitment to gender diversity. It features heartfelt letters exchanged between women from various backgrounds, highlighting their challenges, triumphs, journeys, and contributions.
Motilal Oswal AMC
On International Women’s Day, MOAMC launches an empowering campaign showcasing women’s expertise in investments, part of their broader effort to empower women in finance for gender equality. Celebrating under “Accelerate Action”, the campaign breaks stereotypes, emphasizing women’s informed financial decisions and growing knowledge. The film utilizes a fresh, humorous approach to depict women’s proficiency in financial strategies, SIP investments, and market trends. The storytelling emphasizes systematic investments and how women are shaping their financial futures.
Motilal Oswal Financial Services
Motilal Oswal Financial Services Ltd. (MOFSL) hosted #ResearcHER on 5 March 2025 to celebrate International Women’s Day with women across organizations who excel in research. They recognized the Top 20 Women Researchers for their significant contributions. The event featured a panel discussion on “Breaking Barriers, Building Legacies” with market expert Mr. Raamdeo Agrawal, Laxmi Iyer, and Manisha Girotra. A masterclass by Mr. Agrawal, titled “You Too Can Be Buffett!” emphasized equity research and wealth creation principles. It addressed gender gaps while promoting women’s roles in the evolving equity market. The #ResearcHER initiative reflected MOFSL’s updated identity, underlined by its ‘arc of essence’ logo symbolizing value extraction from market complexities, showcasing adaptability, trust, and dedication to “Solid Research. Solid Advice.”
Clinikally
India’s Clinikally launched ‘The Skin We Hide’ campaign challenging society’s beauty norms, empowering women to embrace expert skin care to overcome self-doubt. A film featuring three women facing scrutiny reveals their struggles and eventual liberation by choosing dermatological care for confidence and acceptance of their natural skin.
Campus Activewear
This Women’s Day, Campus Activewear celebrates women with a powerful film created by women of Campus, featuring women of Campus, as an extension of the brand’s commitment to women’s empowerment through the You Go, Girl! campaign. This film promotes confidence and inclusivity, encouraging women to move freely without self-doubt. It showcases diverse women embracing unique paths with verses like “Some move with bold ideas, some with big dreams, some in sneakers, some in teams,” emphasizing individuality and breaking norms.
Bandhan Mutual Fund
AutumnGrey and Bandhan Mutual Fund are addressing the long-overlooked financial gap for women with The Equal Calculator, a pioneering tool that factors in career breaks to promote equitable financial planning. Unlike traditional tools geared towards men’s uninterrupted career paths, The Equal Calculator empowers women to plan their financial futures accurately and confidently by integrating essential considerations.
Maharishi Ayurveda
Maharishi Ayurveda’s ‘AshtShakti’ campaign challenges stereotypes in Ayurveda by spotlighting women’s leadership, coinciding with International Women’s Day 2025. Traditionally male-dominated, Ayurvedic leadership is changing, with the campaign honoring women shaping the field globally. ‘AshtaShakti’ symbolizes balance and feminine power, reflecting the women in Ayurveda today. Through stories and influencer-led discussions, the campaign introduces Ayurvedic self-care to women, showcasing holistic wellness products tailored to modern living.
Adani Wilmar
Adani Wilmar Limited is honoring SuPoshan Sanginis on International Women’s Day with a video series called ‘Stories of Sanginis: A Tribute to Their Strength’. The series highlights Sanginis’ positive impact as village volunteers for the Fortune SuPoshan program. Launched in 2016, the program by Adani Wilmar and Adani Foundation engages stakeholders to promote health and nutrition. SuPoshan Sanginis, unsung heroes, are driving positive change by guiding communities towards better well-being. The first video features a Sangini conducting health check-ups and nutrition sessions, showcasing her transformative role.
PhonePe
PhonePe launched the ‘Insuring HEROES’ campaign for International Women’s Day, offering women up to 30% off select Term Life and Health Insurance Plans until March 9, 2025. Women can secure discounts for economic well-being via the PhonePe app with exclusive offers up to 15% off Health Insurance Plans and up to 30% off Term Life Insurance Plans. The initiative aims to provide women with tailored insurance solutions. To avail these offers, select the ‘Insuring HEROES’ banner in the Insurance section, click ‘Buy Term Plan,’ proceed with the ‘Buy New Plan’ button, input details for coverage calculation and choose the preferred plan.
IndiaBonds.com
IndiaBonds.com, an online platform, celebrates International Women’s Day with a video honoring women’s strength and achievements. The video highlights women’s invaluable contributions in finance, tech, and leadership, showcasing their innovative spirit. Shared on Instagram, LinkedIn, and YouTube for audience engagement.
Colors Queen
Colors Queen, a revered Indian beauty brand since 2014, launches #WomenThatInspire campaign: “Embrace Every Chapter: Your Story, Your Strength, Your Beauty.” It salutes women’s resilience, aligning with International Women’s Day 2025 theme, ‘Accelerate Action.’ A symbol of inclusivity and confidence for over a decade, this brand now honors unique women journeys on this Women’s Day, amplifying voices of strength and individuality, from barrier-breaking to milestone celebrations.
Edelweiss Mutual Fund
Edelweiss Mutual Fund launches a campaign, introducing the pronoun ‘Investor’ for women to highlight their growing participation in mutual fund investments and dispel the misconception of their lesser familiarity with investing, encouraging more women to get involved.
BOBCARD
BOBCARD, a Bank of Baroda subsidiary, launched a brand film on International Women’s Day, highlighting its commitment to empowering Indian women financially through initiatives like Shakti Samriddhi and the RuPay BOBCARD TIARA credit card. The film showcases how financial inclusion has transformed the lives of women, moving them from dreams to successful entrepreneurship while emphasizing that when women are financially included, entire communities benefit. Additionally, BOBCARD introduced Shakti Samriddhi in February 2025, providing women from grassroots communities with resources to start sustainable businesses. The launch of RuPay BOBCARD TIARA further supports modern Indian women with tailored benefits for financial freedom and bold choices.
Colorbar
Colorbar launches #QueenOfHearts this International Women’s Day, celebrating women’s self-worth, confidence, and charisma. Recognizing every woman as a queen, the campaign empowers her to rise above limits, whether in the boardroom or breaking barriers, honoring her reign with striking digital content and exclusive offers. Red hues symbolize power, passion, and resilience, embodying modern-day queens.
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House Of Makeup
D2C beauty brand House Of Makeup launched the #MakeUpTheGap Women’s Day Campaign, highlighting the unequal burden of household labor on women. The campaign aims to bridge the gap and give women the time they deserve for self-care. It addresses the imbalance in domestic responsibilities, encouraging society to support women and strive for a more equitable dynamic. Through collaborations with inspiring women, the brand is showcasing diverse journeys on its Instagram page until March 8th. #MakeUpTheGap is not just a hashtag; it’s a movement urging recognition of women’s daily invisible labor and a call for shared responsibilities to prioritize women’s self-care and well-being.
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Zuno
Zuno General Insurance, previously known as Edelweiss General Insurance, is redefining Women’s Day with a powerful message: #BEYOU, empowering women to embrace their true selves and unique journeys, breaking free from societal expectations.
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Spykar
Spykar is challenging the traditional Women’s Day concept with #HerDayEveryDay campaign, emphasizing that women should be celebrated daily, not just annually. The brand promotes this idea through lively activities, genuine discussions, and a stylish denim collection.
The House of Abhinandan Lodha
In male-dominated Indian land ownership, House of Abhinandan Lodha promotes ‘Land for Her’. They offer a Women’s Day special for land investment, encouraging women to create their legacy. This initiative aims to empower women to invest confidently in land, reshaping perceptions. Inspired by a true story, the campaign features three daughters fulfilling their father’s land investment dream, inspiring more women to enter the land investment sphere.
Shangri-La Eros New Delhi
At Shangri-La Eros New Delhi, women are the essence of luxury, shaping spaces, creating memories, and mastering service. #SheForShe celebrates unity, acknowledges diverse roles, and empowers all women at every level. This movement exemplifies the collaborative spirit of the hotel, encouraging participation and recognizing women’s accomplishments. Join us in honoring and promoting extraordinary women in a shared journey of empowerment.
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Vestige
Vestige Marketing Pvt. Ltd., a leading Indian direct-selling company, introduced #WomenOfVestige to empower women entrepreneurs nationwide. As part of the GarvSeBoloHumHainVestige campaign, this initiative supports women distributors with training in business, finance, and leadership. It showcases success stories to inspire aspiring entrepreneurs towards financial independence and inclusive growth.
Durex
Durex initiates ‘The Durex Blocker’ to combat online harassment, with real women blocking offenders instantly. The campaign promotes respect and consent in digital spaces, aligning with the theme of International Women’s Day. Through TBBT, Durex educates youth on relationships, consent, and respect. The initiative aims to shape safer online interactions based on core principles of consent, protection, awareness, inclusion, and equality. Joining forces with governments, educators, and audiences, Durex advocates for a culture of respect and empowerment, urging other brands to follow suit.
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Varthana
Varthana, a Bengaluru-based pioneer in affordable education, is among India’s largest education NBFCs. Established in 2013, it operates in 16 states with 34 branches and 150 spokes, aiming to revolutionize affordable education and make it accessible to over 10 million students by 2025. Varthana supports Affordable Private Schools by offering financial aid, academic assistance, and specialized loans for students pursuing higher education. With a focus on school development and student success, Varthana has served 4,500 schools, partnered with 500 educational institutions, and provided student loans to over 5,000 students in 16 cities.
Akasa Air
Akasa Air marks International Women’s Day 2025 with a special film recognizing women’s pivotal role in the airline’s success. The film showcases their dedication, strength, and contributions to aviation, embodying Akasa’s commitment to empowering women in aviation and promoting equality.
Go Colors
This Women’s Day, Go Colors celebrates modern women with its campaign ‘Own It With Pants for Every You,’ showcasing their diverse qualities through a range of pants. The brand’s belief, Own Your Style, Own Your Confidence, is reinforced. A digital brand film features inspiring stories of Dipika Pallikal, Arpita Aditi, and Ami Shroff, symbolizing empowerment. An interactive booth at Mall of Asia empowered women to embrace their identity. Content creators share behind-the-scenes moments, showing Go Colors fits seamlessly into their lifestyle.
1. Brand Film
2. In-mall activation film
StockGro
StockGro launches ‘Louder Than Limits’ campaign for International Women’s Day, turning negative remarks into an anthem of empowerment. This initiative challenges social boundaries, encouraging women to reclaim their voices in finance and investing. The campaign, welcoming both women and men, emphasizes the importance of women’s empowerment for thriving economies. With over 11,35,218 views, 52,299 likes, and 500+ comments, it resonated widely, showing how AI can amplify powerful stories through music and visuals. ‘Louder Than Limits’ celebrates women taking control of their financial and professional futures with tech integration.
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ixigo
Ixigo collaborates with ‘Registani Ladkiyan’ for a heartwarming International Women’s Day video. Sisters Aavya and Raunak share travel dreams, with one wanting to explore the world via ixigo. The video celebrates female empowerment, inspiring women to travel freely. It aims to nurture young girls’ travel aspirations for a future where women can journey confidently. With secure features for a safe travel experience, ixigo strives to make travel accessible for women globally.
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Organic Tattva
Organic Tattva, a brand in organic food, launched a powerful Women’s Day campaign, “Woh Ghar Se Nikalti Hai Ghar Banane,” a tribute to women across various walks of life who, through their hard work and determination, are building homes both in their professional lives and within their own families. The campaign, a heartfelt montage, showcases women in different roles, emphasizing that no matter the nature of their work, each woman is tirelessly contributing towards creating a better home, a better world.
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Narayana Health SRCC Children’s Hospital
Narayana Health SRCC Children’s Hospital, Mumbai launched the Her Health, Her Power campaign for International Women’s Day, focusing on women’s health empowerment. The campaign includes a video featuring female doctors discussing critical health topics, such as childhood development, smoking risks, high-risk pregnancies, obesity, and breast cancer. It promotes self-care, mental well-being, and healthier lifestyle choices, aiming to inspire young girls, assist expectant mothers, advocate preventive healthcare, and celebrate the dedicated hospital team. Stressing the importance of well-being over achievements, it addresses women’s prevalent health issues and empowers them to prioritize self-care for a stronger future.
Spice Money
Spice Money’s ‘Brave Naari Adhikari’ campaign celebrates Women’s Day 2025 by showcasing Bihar women’s financial success stories in driving community inclusion. Priti, a determined mother, embodies financial empowerment through Spice Money, while Rani’s family from Vaishali exemplifies rural entrepreneurship and women-led financial transformation.
Anytime Fitness
Anytime Fitness and Naario are teaming up for a 21-day #SHEisLimitless Challenge to celebrate International Women’s Day. The goal is to motivate women to embrace wellness in a fun and achievable way, without strict diets or intense workouts. Participants must post two Instagram stories daily featuring a healthy meal and a physical activity. Completing at least 11 days enters them to win a free month’s subscription to Anytime Fitness and a Naario wellness package.
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Mahindra Rise
Each day, we are reminded of the profound influence of women in our lives. Mahindra Rise, in partnership with Schbang, has launched the ‘SheIsOnTheRise’ campaign to honor these unsung heroes. Through a heartfelt film featuring Gul Panag, the campaign sheds light on the women who quietly shape our world. The initiative encourages everyone to show gratitude through personalized thank-you posters on an AI-powered microsite. It’s a call to action, fostering a culture of appreciation for the women who make a difference.
boAt
boAt is launching empowering merchandise on Women’s Day to redefine women’s concert experience with bold T-shirt designs promoting safety and respect. These lyric-inspired shirts address boundaries and aim to create a secure and interruption-free concert environment. The #CONS-HURTS campaign uses altered lyrics to start conversations on respect at live events. The initiative, beyond just merch, unites women and advocates for a safe, enjoyable concert space. Select women will wear the shirts at live events to promote real-time discussions. This movement enhances inclusivity and empowerment for women in concert settings, emphasizing the right to enjoy music freely.
Zurich Kotak General Insurance Company
Building on past successes, Zurich Kotak General Insurance Company (India) Ltd. launches #DriveLikeALady 2025, celebrating women challenging stereotypes. The campaign shifts focus to everyday women driving to work, running errands, and facing societal doubts, highlighting their strength and resilience. Through sharing stories of young employees, the campaign encourages women to defy biases and realize their full potential behind the wheel.
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Frido
Frido’s ‘Her Terms and Comfort’ campaign empowers women to define freedom and comfort on their own terms, sparking a movement challenging traditional views this International Women’s Day. Through experiential marketing and digital narratives, Frido transforms everyday spaces into platforms for self-expression, encouraging women to live unapologetically. They celebrate women’s individuality with exclusive packaging that serves as a canvas for self-expression, amplifying voices across different languages and age groups. The movement extends offline to public spaces and online with the hashtag #HerTermsAndComfort, where women share their unique definitions of freedom and comfort.
ITC
This International Women’s Day, ITC launches the #HerStory campaign—a testament to its unwavering focus on Nari Shakti (women’s power) as a catalyst for socio-economic progress. From laboratories to rural landscapes, factory shopfloors to corporate roles, ITC’s #HerStory campaign amplifies the voices of women who have broken barriers and reshaped industries through their resilience, skills, and leadership. Starting with an inspiring video on contribution of women scientists to innovation at the ITC Life Sciences and Technology Centre, (LSTC) Bengaluru, the campaign series envisages to celebrate the contribution of women in diverse roles including in manufacturing, distribution and agriculture, whilst showcasing the resilience of rural women in overcoming diverse challenges, as a part of ITC’s multidimensional social investment programme. The campaign will be amplified across ITC’s social media platforms including LinkedIn, Instagram, X, YouTube and its Whatsapp Channel.
CDSL IPF
The CDSL Investor Protection Fund’s ‘AtmanirbHER’ campaign empowers women in financial independence through capital market participation. Recognizing women’s growing investment awareness, it highlights their strength in managing life and encourages applying these to investing for an Atmanirbhar future. The YouTube and social media ad focuses on women’s need to act on investment knowledge for long-term financial security and independence.
DCM Shriram
DCM Shriram Ltd. proudly presents ‘Not an Experiment’ film this International Women’s Day showcasing women’s transformative role at its Bharuch plant, challenging stereotypes in manufacturing. The film symbolizes change through chemistry, mirroring the journey of women proving real, sustainable change, like scientific discoveries.
Infosys
Infosys’s campaign #ThriveAtInfosys promotes gender equality by addressing workplace challenges, fostering a culture of inclusivity. It targets wellness, potential, balance, and opportunities through awareness and supportive measures. The accompanying films illustrate workplace scenarios and Infosys’s initiatives to bridge the gender gap, emphasizing bold steps in leading towards gender equality awareness.
Campaigns
1. Opportunity Matters DVC
2. Potential Matters DVC
3. Balance Matters DVC
4. Wellness Matters DVC
NueGo
This International Women’s Day, NueGo is launching #UnloadYourWorries campaign, focusing on hygiene accessibility for women travelers. The campaign video emphasizes NueGo’s dedication to women’s comfort and safety, addressing common travel challenges like sanitary product shortages and unclean restrooms. NueGo partners with Sirona to offer FemCare hygiene kits, providing PeeBuddy Stand & Pee device and rash-free pads to women guests. Emergency Femcare Kits will be available on all NueGo buses for ongoing hygiene support. The campaign includes a touching moment of kit distribution to passengers, showcasing the positive impact on women’s travel experiences.
ONDC
ONDC (Open Network for Digital Commerce) is celebrating Women’s Day 2025 with the launch of #DekhBehen, an unconventional campaign designed to shift the narrative around women’s voices. From March 7 to March 13, this grassroots initiative challenges the traditional approach to Women’s Day campaigns by empowering women to speak for themselves rather than being spoken for. With no extravagant ad spends, #DekhBehen is a movement that emphasizes organic engagement, where real stories, humor, and shared experiences take center stage. It’s an invitation for women everywhere to take ownership of their narratives, unfiltered and unapologetic. The campaign leverages social media platforms such as Instagram, Twitter, LinkedIn, and Facebook to drive participation and create buzz through relatable content.
DRA
DRA’s new brand film released on International Women’s Day features Rashmika Mandanna as the brand ambassador, showcasing women like her confidently investing in homeownership to empower others. The campaign challenges societal norms by encouraging women to redefine independence through real estate investments.
Jindal Stainless
Jindal Stainless launched a video campaign, ‘Flip the Script’, on International Women’s Day. It portrays men facing gender stereotypes typically directed at women, aiming to highlight biases women endure in their careers. The video showcases men in uncomfortable scenarios, like being asked traditionally feminine questions. This role reversal scenario prompts discomfort, illustrating common challenges women face professionally. The video features men facing inquiries about marriage, work-life balance, long hours, and working in female-dominated fields, showcasing the discomfort women often encounter in professional settings.
Qubo
Qubo, the smart devices brand from the Hero Group, takes a stand on International Women’s Day against biases on roads. Known for dashcams that enhance road safety, Qubo challenges stereotypes faced by women drivers through a digital film shared on Instagram and YouTube. The film addresses unfair judgments with a powerful question “Bina proof ke ilzaam kyun?” Qubo promotes its Dashcams as unbiased witnesses, combating discrimination. As a market leader advocating for Dashcams in India, Qubo emphasizes their role in road safety, accident accountability, and debunking gender stereotypes.
Latin Quarters
Latin Quarters launches #NotYourAverageSuperhero campaign for International Women’s Day, honoring women making impactful contributions to society. The campaign showcases diverse creators like Anupma, Tanya, Ankita, Tanya Appachu, and Salini breaking barriers and inspiring progress in their respective fields. These women redefine heroism with their empowering work in interior design, nutrition, parenting coaching, law, and finance, proving that superheroes effect positive change without capes.
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Kalaari Capital
This Women’s Day, CXXO challenges gender biases through a compelling video, revealing how perceptions are formed and endure. The film visually exposes the gap between perception and reality, highlighting how AI reflects societal stereotypes by associating engineers, gamers, and architects primarily with men despite women comprising nearly half of these fields. Aligned with International Women’s Day theme #AccelerateAction, the video emphasizes that women’s capabilities have never been the issue— it’s their recognition that poses a challenge. Through this campaign, CXXO ignites vital dialogues and advocates for the change needed to reshape perceptions and eradicate bias.
