MUMBAI: Monarch Networth’s latest campaign champions the message, “Financial independence is not inherited, it’s taught.” The heart of the film lies in the journey of three generations of women. The story highlights a mother from the second generation who, having witnessed financial dependence firsthand, takes a stand to equip her daughter with the knowledge and confidence to manage her own finances. By breaking the cycle, she ensures that the future generations of women are empowered, independent, and in control of their financial destinies.
“At Monarch Networth, we believe that true empowerment for women is more than just earning money; it’s owning your entire financial journey. This Women’s Day, our campaign is a call to action—to educate, encourage, and enable women to take charge of their finances and secure their futures” said Vaibhav Shah, MD Monarch Networth Capital.
The film is part of Monarch’s larger initiative to provide women with financial literacy tools, resources, and expert guidance to help them make informed financial decisions.
First Take Films, the production house, helped Monarch bring the idea to life through this ad film.
Watch the film here: