Mumbai: Ashirvad by Aliaxis, a provider of plumbing and agricultural piping solutions, has appointed Momita Das as the Head of Corporate Communications. With over 17 years of expertise in internal and external communications, digital media, and events, Momita will play a pivotal role in strengthening the company’s brand narrative and communication strategies to amplify its presence among stakeholders and end consumers.
In her new role, Momita will lead the corporate communications function, focusing on crafting compelling narratives, enhancing stakeholder engagement, and driving initiatives to position Ashirvad by Aliaxis as a trusted and innovative brand in the plumbing and agricultural piping industry.
Amit Gheji, Chief Marketing and Strategy Officer at Ashirvad by Aliaxis, expressed his enthusiasm about Momita’s appointment, “We are delighted to welcome Momita to our team at a time when Ashirvad by Aliaxis is continuing to expand and strengthen its position as India’s leading provider of plumbing and agricultural piping solutions. With her extensive communications experience and expertise, Momita will play a key role in helping us create and shape a positive influence for the brand. She will be instrumental in driving compelling narratives for our company and implementing a targeted approach to engage stakeholders across the value chain, ensuring that our message resonates effectively with all audiences.”
Momita Das, sharing her excitement about joining Ashirvad by Aliaxis, said, “I am excited to join Ashirvad by Aliaxis at such a pivotal moment in the company’s growth. This is a fantastic opportunity to craft a compelling narrative and develop communication strategies that not only highlight the brand’s innovative solutions but also enhance its overall market presence. I am eager to collaborate with the talented team here to build strong, lasting connections with stakeholders and help propel the company to new heights in the industry.”
Momita brings a wealth of experience from her previous roles at Titan Company Ltd., where she led PR, social media, and corporate branding initiatives. She has also contributed significantly to TNT India, refining her skills in media relations and digital communications. Her career journey includes working as a journalist with India Today Network Ltd. and holding a key position at Corporate Voice Weber Shandwick. Throughout her career, she has demonstrated exceptional proficiency in brand building, stakeholder engagement, and crisis communication.