Mumbai: Bottega Veneta has announced that South Korean singer I.N will serve as its latest Brand Ambassador. I.N, born Yang Jeong-in in Busan, South Korea in 2001, is a prominent member of the globally recognized K-Pop boy band Stray Kids. After training with JYP Entertainment, he debuted with Stray Kids in 2018 through their EP *I am NOT*. Under I.N’s contribution, Stray Kids has achieved remarkable milestones, including a historic feat of debuting at No.1 on the Billboard 200 with their first six charting albums.
As one of the leading figures in K-Pop, I.N is celebrated for his distinctive vocal talent and stands out as the “maknae” (youngest member) of the ensemble. His artistic range is further showcased in his solo tracks “Hug Me” and “HALLUCINATION,” which he co-wrote and co-composed. I.N embodies Bottega Veneta’s commitment to excellence and innovative craftsmanship through his dedication, energy, and dynamic performances.
“I am honoured to join Bottega Veneta as Brand Ambassador,” says I.N. “As someone who loves fashion and knows the commitment it takes to master a craft, I am excited and inspired by Bottega Veneta’s incredible artisanship and its spirit of self-expression. The opportunity to represent the house and share its vision really means a lot to me.”
I.N made his debut appearance at Milan Fashion Week last September, attending Bottega Veneta’s Summer 25 show, where he was seated alongside notable celebrities A$AP Rocky and Kendall Jenner.
