MUMBAI: In a move toward environmental sustainability, Clear Premium Water has launched its 100% rPET bottle range in partnership with the prestigious 38th National Games Uttarakhand 2025. Scheduled to run from 28 January to 14 February 2025, the Games will bring together athletes. This partnership represents a step forward in championing green initiatives and promoting sustainable practices on a national platform.
For the first time the National Games has embraced a fully sustainable beverage solution, complemented by other eco-friendly initiatives, including medals made from recycled e-waste, electric vehicles, and solar-heated pools.
With Clear Premium Water as the official hydration partner, the event has achieved a completely green milestone, resonating with the global push for environmental responsibility. From athletes to officials and spectators, everyone will take part in cycle of Drink, Dispose, and Transform, embodying the spirit of the sustainability campaign.
Nayan Shah, founder, CEO said, “At Clear Premium Water, we believe that innovation and sustainability go hand in hand. Partnering with the 38th National Games to introduce our 100% rPET bottles is a proud moment for us. This collaboration is more than just about hydration; it’s about demonstrating how businesses and events can join forces to make a meaningful environmental impact. Through our ‘Clear Pani, Cares (Drink, Dispose, Transform) initiative, we aim to inspire collective action and showcase the power of small, sustainable choices in creating big, lasting change. Together, we’re setting a new standard for national events, proving that sustainability is not just an ideal but an achievable reality.”
This collaboration aims to highlight the power of sports to inspire and drive actionable change towards a greener future. By integrating Clear Premium Water’s rPET bottles, the 38th National Games aims to set a new benchmark for sustainable practices at national events, showcasing how innovation can deliver tangible environmental benefits.
Amit Sinha, IPS, Special Principal Secretary, Sports and CEO, National Games Secretariat said, “We are thrilled to welcome CLEAR Premium Water as our official hydration partner. Their pioneering efforts in launching India’s first-ever recycled rPET bottles for the tournament perfectly align with our commitment to green game initiatives. CLEAR Premium Water stands as the ideal partner in our journey towards sustainability. Furthermore, I deeply appreciate their dedication to sustainability and the innovative vision they bring to the table. Their expertise in this domain will be instrumental in helping us make these games as eco-friendly as possible.”
At the heart of this campaign is Clear Premium Water’s Drink, Dispose, Transform initiative under Clear Pani, Care campaign.