Mumbai: OMD India has emerged victorious in a highly competitive multi-agency pitch to secure the integrated media mandate for HDFC Life, one of India’s leading long-term life insurance providers.
HDFC Life, with a legacy of over two decades, offers a diverse portfolio of 80 products, including Protection, Pension, Savings, Investment, Annuity, and Health solutions. The brand continues to empower customers to live a “Life of Pride” by catering to varied financial needs across the country.
The collaboration with OMD India aims to elevate HDFC Life’s customer-centric ethos while driving growth and deeper audience connections. OMD India will handle the consolidated media strategy for the brand, leveraging both offline and online channels to enhance HDFC Life’s market presence and impact.
Commenting on the partnership, Anisha Iyer, CEO of OMD India, said: “We’re excited to partner with HDFC Life and look forward to creating an inspiring journey of driving strong marketing and business outcomes for the brand. Our partnership is designed to deliver real business impact underpinned by OMD India’s strong and future-facing capabilities. We’re excited for what the future holds.”
HDFC Life expressed equal enthusiasm for the collaboration, stating: “We are delighted to announce our collaboration with OMD – who share our passion for innovation and customer-centricity. We were impressed with their capabilities, tools, and culture and are confident that this partnership will accelerate our brand story with exceptional experiences and strategies to further build on the promise of our proposition.”
OMD India will leverage Omnicom’s data and technology orchestration platform, Omni, to craft impactful strategies, ensuring HDFC Life stands out in India’s competitive insurance sector. This partnership reaffirms OMD India’s prowess in combining creative planning expertise with cutting-edge technology to deliver exceptional business outcomes.
