Mumbai: KRBL Ltd. has appointed experienced professional Subhash Yadav as Deputy General Manager for Modern Trade in the Domestic Sales Division to enhance its presence in the modern trade sector and drive growth in domestic markets.
With a background spanning 15 years at top companies like Nestlé and The Hershey Company, Subhash brings expertise in market research and consumer behavior.
Armed with a Bachelor’s degree in Business Administration and a PGDBM, he will lead the expansion of KRBL’s modern trade channels with strategic innovation.
Commenting on his appointment, Mr. Kunal Sharma, Head of Marketing & Business Head, Modern Trade and E-Commerce, said, ““We are thrilled to welcome Subhash to the KRBL family. His proven track record in developing strategic initiatives and driving modern trade growth aligns perfectly with our vision to enhance KRBL’s domestic sales footprint across both online and offline channels. Modern trade is quintessential to KRBL’s strategy as it plays a pivotal role in ensuring our products reach a wider consumer base, offering convenience, accessibility, and enhanced brand visibility. With Subhash’s expertise, we are confident that our sales strategies will reach new heights, further strengthening the basmati category and newer categories we are venturing into.”
Under Subhash’s expertise, the Department is poised to enter an exciting new phase of growth and innovation.