Mumbai: Hola Media Group, a creative agency known for delivering cutting-edge solutions, has unveiled an innovative campaign for Birla Brainiacs, marking a milestone in the hybrid education space. The campaign, featuring Bollywood superstar Ayushmann Khurrana, is designed to inspire the next generation of students by blending academics with upskilling, motivating them to become the best versions of themselves through a unique hybrid education model that combines online and physical learning.
Titled ‘Education Meets Innovation,’ the campaign emphasizes that true competition lies within oneself. It encourages students to move beyond traditional textbooks and adopt a holistic approach to learning, one that not only fosters academic excellence but also equips them with the real-world skills needed to thrive in an increasingly competitive global environment.
Hola Media Group, entrusted with the complete creative direction, has brought the campaign to life through strategic planning and integrated marketing, ensuring that it resonates with both students and parents. Their expertise has been pivotal in delivering this transformative message and ensuring it reaches audiences nationwide.
Commenting on the initiative, Dushyant Mehta, Founder of Hola Media Group, said, “At Hola Media Group, we believe education must evolve to meet future demands. Our campaign for Birla Brainiacs reflects this vision by seamlessly integrating academic learning with life-enhancing skills. We want students to know that their only competition is with themselves, and true success lies in personal growth.”
Nivaan Birla, Founder of Birla Brainiacs, added, “Our hybrid schooling model embodies our belief that education should be both comprehensive and adaptive. By combining online and offline learning, we empower students to excel academically and develop life skills. This collaboration with Hola Media Group is crucial in showcasing how learning can be reimagined to better prepare the next generation for a brighter future.”
Mudassar Nazar, CEO of Birla Brainiacs, expressed his excitement, stating, “We’re excited to launch this campaign that emphasizes academic achievement and the importance of upskilling. It’s about building confidence and resilience in students. This initiative will help shape a more skilled, adaptable, and innovative future workforce.”
Renowned filmmaker and Executive Producer Ashmith Kunder, who played a key role in developing the campaign’s visual narrative, shared, “I wanted to create something that shows the students that they are capable of much more than they realize. It’s about believing in yourself, pushing boundaries, and redefining what success looks like. The visuals we’ve crafted aim to inspire that journey of self-discovery and growth.”
With this groundbreaking campaign, Birla Brainiacs and Hola Media Group are setting a new benchmark in the education sector, offering students a unique opportunity to grow academically and personally. As the campaign rolls out, it promises to inspire thousands of students across the globe to compete with only one person—themselves—and unlock their full potential.
