New Delhi: The Mavericks India has been appointed as the integrated communications partner for CHOSEN, a clinical-grade skincare startup focused on innovative solutions for Skin of Color, especially Indian skin types.
Founded in 2020 by Dr. Renita Rajan, CHOSEN aims to redefine skin health by understanding the molecular foundations of beauty. The Mavericks India will handle strategic media outreach and campaign execution to enhance the brand’s visibility.
CHOSEN offers a range of products, including cosmeceuticals and nutri-cosmetics, specifically addressing the needs of Skin of Color. All products are free from endocrine disruptors, ensuring consumer safety. With 30 new products set to launch by next year, this partnership positions both The Mavericks India and CHOSEN for significant growth in the skincare market.
Commenting on the appointment, Dr Renita Rajan, Founder, CHOSEN said, “We believe that true skin health goes beyond surface-level treatments. By combining clinical research, evidence-based medicine, and data-driven insights, we develop innovative skincare products that deliver long-term benefits. Our approach is rooted in understanding the root causes of skin issues and providing targeted solutions that promote overall well-being. In tandem, we’d like for our marketing and PR efforts to go beyond the functionality, by helping consumers truly understand and embrace their skin-vestment journeys. You therefore need a partner who thinks alike and is equally driven by evidence-based innovation. We’re happy to have partnered with The Mavericks as our strategic communication partner and are looking forward to changing the way Indian skincare storytelling is done.”
On winning the mandate, Chetan Mahajan, CEO, The Mavericks India, said, “We’re thrilled to partner with CHOSEN, a brand that perfectly embodies our commitment to crafting compelling purpose-driven campaigns. Dr. Renita Rajan’s innovative approach to skincare, rooted in evidence-based research, offers a unique opportunity to retell the true skincare story. CHOSEN’s dedication to revolutionising the skincare industry aligns seamlessly with our values, and we’re excited to contribute to their mission of promoting holistic skin health.”
