NESCAFÉ Sunrise has unveiled a campaign celebrating coffee farmers, highlighting their dedication and partnership with Nestlé agronomists through the NESCAFÉ Plan. Launched in India in 2012, the NESCAFÉ Plan focuses on sustainable agricultural practices, enhancing biodiversity, and integrating traditional knowledge with modern techniques. The campaign is conceptualized and executed by Dentsu Creative Webchutney
Sunayan Mitra, Director of Coffee and Beverages at Nestlé India, emphasized the campaign’s tribute to farmers whose hard work ensures the quality of NESCAFÉ. He noted that stories of these farmers are featured on product jars, enhancing consumer appreciation.
Vidya Sankar, Senior Vice President at Dentsu Creative Webchutney, added that the campaign showcases the vital contributions of coffee farmers and their impact on consumer experience. The campaign’s film, directed by George K Antoney, is set against the lush coffee plantations of Coorg.
The film has been directed by George K Antoney and produced by Kadhai Films.
As part of the initiative, NESCAFÉ Sunrise has launched five new packs featuring images of farmers involved in the NESCAFÉ Plan. Each pack includes a QR code that, when scanned, shares the farmers’ stories and their journey with Nestlé India.
Links to the TVC:
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Telugu:
