MUMBAI: Meta’s mobile call and messaging service WhatsApp has announced Channel Categories, a new way for people to browse and find channels they’re interested in. Consumers can now search between seven different categories to see a variety of channels to follow including People, Organisations, Lifestyle, Sports, Entertainment, Businesses, and News & Information. On the ‘Updates’ tab, select ‘Explore’ to see all the categories and relevant channels in the directory.
More than 500 million people around the world are using Channels monthly and there are thousands of channels in India like Bollywood star Kareena Kapoor Khan, the Indian Cricket Team, Diljit Dosanjh, Bollywood star Katrina Kaif, Vijay Deverakonda, OTT platform Netflix India, Matlabi Duniya etc.
Adding to the list, Bollywood star Ayushmann Khurrana has joined WhatsApp Channels today, bringing fans closer to his personal journey and interests. Ayushmann’s channel will offer followers content and behind-the-scenes updates, from his career to his everyday life, especially his poetry.
Khurrana with the launch of his new WhatsApp channel, said, “Today with the launch of my new WhatsApp channel, I want to get a step closer to staying connected with my admirers one on one. Through my WhatsApp channel, I want to create a close-knit community, share my thoughts, my daily inspirations, my poetry – moments that I usually share with my family and friends and no one else! So, it will be deeply personal & reflective and candid – stay tuned to find out more!”
Whatsapp added that as Khurrana steps into the world of WhatsApp Channels his fans can expect a blend of charisma, creativity, and quirkiness that only he can bring. From sharing his favorite recipe to dropping poetry with a dash of his wit, his WhatsApp channel aims to make his fans’ daily life a little more artistic and fun.
