MUMBAI: Snap held its sixth annual Snap Partner Summit. On stage, leaders from across the business shared relevant news for the community of Snapchatters, creators, developers, partners, and advertisers. The event focussed on how Snap’s technologies foster creativity and connection.
New Spectacles and Introducing Snap OS: It is introducing the fifth generation of Spectacles, our see-through, standalone AR glasses that enable consumers to use Lenses and experience the world together with friends in totally new ways.
Spectacles are powered by the new Snap OS, that has been designed to enhance how people naturally interact with the world. One can navigate Snap OS with hands and voice – and the main menu is always in the palm of your hand.
Snap OS leverages its proprietary technology, including Liquid Crystal on Silicon (LCoS) micro-projectors and waveguides, creating vivid, sharp images both indoors or outdoors – even in direct sunlight.
Spectacles are designed with dual system-on-a-chip architecture. With two Snapdragon processors from Qualcomm, this infrastructure splits the compute workload across the two processors, which enables more immersive experiences while reducing power consumption and improving heat dissipation. Spectacles deliver up to 45 minutes of continuous standalone runtime.
Snap added that it is partnering with OpenAI to give developers access to multimodal large language models, so they can easily build Lenses that recognise objects around you and provide more context. The goal is to to be the most developer-friendly platform in the world and empower developers to invest in building amazing Lenses. To start, it is introducing Spectacles with no developer tax, and launching new ways to build and share Lenses.
The newly rebuilt Lens Studio 5.0 lets developers quickly push their project to Spectacles. With its new Spectacles Interaction Kit, consumers can build intuitive Lenses without the hassle of having to develop their own interaction system from scratch.
Developers in the U.S. can join the Spectacles Developer Program for $99 per month with a one-year commitment by visiting www.spectacles.com/lens-studio, AR developers and teams are already using Lens Studio and Snap OS to create new Lenses for Spectacles, including the LEGO Group, ILM Immersive, Niantic, and Wabisabi Games.
Snapchat App News: Over 850 million people around the world use Snapchat, including three out of four 13-34-year-olds in over 25 countries. And we’ve grown a ton over the years – roughly 8 out of 10 Snapchatters are over the age of 18.
A simplified Snapchat is testing with a select group of Snapchatters around the world.This evolved version of Snapchat aims to simplify the Snapchatter experience by organising the app around what consumers use their phones for most: communication, taking pictures, and entertainment.
New AI Features: New AI Lens: It has dropped a new Lens that lets Snapchatters see their “elderly selves”
AI in Snapchat Memories: Snapchat+ subscribers will see AI captions and Lenses applied to their Memories, as well as totally new AI Snaps to share with friends.
Advanced Snapping with My AI: My AI is now even better at problem-solving with Snaps: interpret complex parking signs, translate menus in a foreign language, identify unique plants, and more.
New Bitmoji Fashion: It will announce new accessories for Bitmoji including Snap-yellow Crocs, and upcoming handbag partnerships with Prada and Miu Miu.
AR Platform News: New Stats: More than 375,000 AR creators, developers, and teams from nearly every country in the world have built over four million Lenses. In just the last year, Snapchatters have engaged with Lenses made by our AR community more than 4.5 trillion times.
It rebuilt Lens Studio from the ground up so that AR developers and teams can build more robust, advanced AR experiences together. AR experiences built in Lens Studio can be published to Snapchat, partners’ apps and websites, and to our AR glasses Spectacles.
It is making AR creation more approachable with our new Easy Lens. This new tool makes it possible to build Lenses in a matter of minutes, just by typing what you want to create. Through a chat interface, Easy Lens uses large language models to connect with Lens Studio components, and builds Lenses in front of your eyes.
It is rolling out a slate of new GenAI Suite features in Lens Studio. These make it faster and easier to bring your creativity to life. AR creators will find new tools including Animation Blending, Body Morph, and Icon Generation, and soon, we’ll make it possible to generate animations through text descriptions and we’ll support Video to 3D Gaussian Splats.
Creator News: Relationships are at the core of every experience on Snapchat, including content – and it said that it is inspiring to see the community feel so comfortable sharing their lives.
New Stats: The number of creators posting publicly has more than tripled over the past year. Creators have garnered trillions of views on the Snaps in their Stories, and now, more than 500 million people watch Spotlight videos. Every day, there are nearly 15 billion interactions between creators and their fans on Snapchat.
New Profile Design to Engage with Friends and Fans: A new simplified profile design allows Snapchatters 16 and older to easily toggle between their personal and public accounts. If they want to connect with their real friends – personal. And if they choose to reach a wider audience – public.
More Tools to Make Content and Build Community: Pin your favorite Snaps to the top of your Public Profile, use Templates to make it even easier to create and share Snaps, and use Replies to turn messages into a photo and video response to create deeper engagement with fans.
Snap Star Collab Studio Update to Accelerate Creator x Brand Partnerships: Through our preferred partners and new self-serve tools, creators can now choose to show off their engagement and demographic data to brands when they’re part of the Snap Star Collab Studio, a program that helps accelerate creator and brand partnerships. Soon, they’ll be able to share this information directly with any advertiser on Snapchat.
Partner News: Snap added that its partners are pushing the boundaries of what’s possible with augmented reality, both in-app and in the real world. Today, over 300 million Snapchatters engage with augmented reality every day on average.
Snapchat Cam Expanding to More Venues: Snapchat has partnered to bring Snapchat Cam to more than 50 venues, teams, artists, and broadcast partners, like the Indiana Fever at Gainbridge Fieldhouse and the New York Knicks at Madison Square Garden. It added that it can’t wait to make big events more memorable for the millions of attendees who visit these sites every year.
Rock Out with the Lip Syncing Lens: It has also launched a new Lip Syncing Lens with Eminemin celebration of his new song “Fuel.” Soon this visual Lens experience will support thousands of tracks from Snapchat’s Sounds library so Snapchatters can take Snaps rocking out in real time or apply the Lens to bring their Memories to life.
Try a New Look with NYX Beauty Bestie: It is introducing an advanced version of thisLens that uses generative AI to recommend endless looks tailored to Snapchatters’ features. The aim is to make mastering a handful of looks fun, mess-free, and easy to share with friends in a Snap.
