Mumbai: Mad Over Donuts (MOD) has announced a new collaboration with Kitkat for a new product range.
Tarak Bhattacharya, Executive Director and CEO of Mad Over Donuts said, “We are always looking for innovative ways to make our donuts more delicious and irresistible, and collaborating with Kitkat allows us to bring a new dimension of flavor and fun to our offerings. We believe this collaboration will create a unique and memorable experience for our customers.”
The new range includes options such as the Swirl it Up, DND Donuts, and Break time bliss. In addition to these scrumptious donuts, MOD is also introducing The Break Shake, blending the chocolate flavour into a treat with Kitkat. .
Saurabh Makhija, director, Nestlé Professional, said, “It has always been our endeavor to ensure that our consumers can enjoy Nestlé’s brands, both in home and out-of-home. This partnership with Mad Over Donuts is a step towards building more relevant consumption occasions for Kitkat. Through this partnership, consumers would be able to enjoy three different variants of donuts and one variant of shake, made with Kitkat. We are confident that the consumers would find it to be a novel and delightful proposition.”
To celebrate this partnership, MOD hosted a launch event at their flagship store at Viviana Mall in Thane, Mumbai.