Federal Bank, a private sector bank in India, has launched the “Joy of Freedom” campaign for India’s 77th Independence Year, strengthening its presence and providing exclusive benefits to credit card holders.
The “Joy of Freedom” campaign offers 77 exclusive deals for Federal Bank Credit Card holders across fashion, entertainment, electronics, travel, grocery, and food categories.
“As we commemorate 77 years of Indian Independence, we at Federal Bank are excited to offer our customers a chance to celebrate with unprecedented value and freedom of choice, our ‘Joy of Freedom’ campaign embodies the spirit of independence while providing tangible benefits to our valued customers”, said M V S Murthy, Chief Marketing Officer at Federal Bank.
The campaign partners with top brands like Ajio, Flipkart, Croma, Air India, and more, offering Federal Bank Credit Card holders exclusive discounts and deals on a variety of products and services.
Key features of the “Joy of Freedom” campaign include:
- 77 incredible offers valid from August 1st to August 15th , 2024
- A multi-channel approach with presence on TV, radio, print, and digital platforms
- Collaboration with 77 influencers on social media
Federal Bank invites everyone to enjoy the freedom with these exclusive offers. For more details on the campaign and to see all 77 offers, visit: https://www.federalbank.co.in/joy-of-freedom
