National: HMD’s exciting long-term partnership with Jemimah Rodrigues, a versatile player of India’s women’s cricket team, opens the door for connecting with a youthful, tech-savvy audience in India, united by shared values and a mutual grasp of people’s tech needs.
Jemimah Rodrigues, known for her versatility and elegance on and off the cricket field, embodies HMD’s values of innovation, sustainability, and authenticity.
Tathagat Jena, Head of Online Business, DTC & Marketing Head, HMD said, “HMD is a new brand and our young audience relate to meaningful innovation and believe in staying real. In Jemimah, we see a vibrant and versatile brand advocate who really expresses herself on & off the field. We are excited about this long-term partnership. It will be magical!”
Expressing her enthusiasm about the partnership, Jemimah Rodrigues stated, “In a world where athletes like us are expected to be like machines, here is a technology brand that wants us to be human. I am really excited to be with Human Mobile Devices.”