New Delhi: London-based technology company Nothing’s sub-brand, CMF, partners with Indian actress Rashmika Mandanna as the brand ambassador. She will feature in digital, print, and TVC campaigns, embodying CMF’s innovative and stylish essence.
Vishal Bhola, President, Nothing India said, “We are delighted to welcome Rashmika Mandanna to the CMF family. CMF by Nothing embodies our philosophy of creating beautiful, functional, and thoughtful devices that enhance everyday experiences. We believe that technology should not only be innovative but also a source of joy and self-expression. Rashmika Mandanna, with her dynamic personality, vibrant edgy spirit and dedication to her craft makes her a wonderful fit for CMF by Nothing, and we are excited to have her represent our brand and inspire our consumers.”
Commenting on the partnership, Rashmika said, “I am delighted to partner with CMF by Nothing as their brand ambassador, a brand that truly reflects the culture of innovation. Discovering CMF reminded me of my own journey of starting something new and exciting. The impressive colours and unique products instantly appealed to me. This collaboration felt very natural because I love edgy designs and great aesthetics. I can’t wait to join forces with CMF and produce something exceptional.”
CMF introduced the CMF Phone 1 with a customizable design in four colors: Black, Orange, Light Green, and Blue. The Black and Light Green options feature a textured case, while the Blue and Orange models have a vegan leather layer.
The CMF Phone 1 prioritizes functionality and individuality, allowing users to swap cases and attach accessories to meet daily needs, redefining customization.
Excitement is mounting for CMF Phone 1’s July 8th launch, coinciding with Watch Pro 2 and Buds Pro 2. These new products showcase CMF’s dedication to affordable daily tech with innovative design and functionality.
