Mumbai: Cloud TV, India’s TV operating system, has partnered with India Today Group, Saregama, Fancode Sports App, and Ultra Jhakaas Marathi OTT App to offer viewers a user-friendly and localized experience. These partnerships bring free streaming news and music channels, on-demand sports, and entertainment content to millions of Cloud TV users.
Cloud TV, a TV OS for Indian audience, simplifies content discovery and offers affordable viewing. Users can stream popular news channels like Aaj Tak and India Today, music channels from Saregama, and Ultra Jhakaas Marathi OTT app library on Smart TVs with CloudTV OS. Sports enthusiasts get live matches, reviews, and scores for cricket, F1, football, hockey, golf, and more via the Fancode sports app.
Commenting on the recent partnerships, Abhijeet Rajpurohit, COO and Co-Founder, Cloud TV, expressed, “At Cloud TV, our objective has always been to provide the best content for our users and expand the range of content offerings. With this new partnership, our users will be able to stream these free popular channels and on-demand OTT apps on their Smart TVs eliminating the need for expensive cable or other subscriptions. Through these collaborations, we hope to advance the digital entertainment sector and establish Cloud TV as the go-to platform for Smart TV brands who want to offer a contentrich Smart TV experienceto their users.”
Cloud TV recently launched Cloud TV 3.0, enhancing the Smart TV experience with immersive UIs, a regional language voice assistant, and a mobile remote app. This app simplifies content search, navigation, and interaction while acting as a voice remote. The update empowers Smart TV providers to offer superior digital entertainment to Indian households. Cloud TV’s intuitive interface allows viewers to easily explore channels, program schedules, and customize their viewing preferences.