Mumbai: Multiplex chain PVR Inox has announced the launch of its new 4-screen cinema in Hyderabad with all 4K Laser Projection in all auditoriums. Located at Prism Mall, this cinema targets Gachibowli’s cinephiles.
The new cinema will strengthen the company’s foothold in Hyderabad with 97 screens in 17 properties and in the state of Telangana with 110 screens in 20 properties and continues its expansion in South India with 579 screens in 102 properties.
Located 7 Km from Hitec City, which is Hyderabad’s affluent IT neighborhood, PVR Inox Prism is targetting tech professionals, residents of nearby high-rises, and students from institutions like the University of Hyderabad.
It has a seating capacity of 950 audiences inclusive of celebrity recliners. Besides the 4K laser projection it also offers Dolby Atmos immersive surround sound and Next Gen 3D system.
Ajay Bijli, MD, PVR Inox said, “Gachibowli is a destination for comfort, connectivity and convenience and we are thrilled to add a new entertainment landmark to the city of Charminar. PVR INOX Prism is the perfect destination for unwinding after work or enjoying a weekend outing with friends and family. With the launch of our Gachibowli multiplex, we hope to create a space where movie lovers can come together, share experiences, and forge lasting memories through the magic of the silver screen.”
The newly launched property has attractions. These include an upcoming shop-in-shop for movie merchandising, a hydroponics display at the foyer, and the Friday night special ‘Old is Gold’ Telugu karaoke.
“Gachibowli is a dynamic hub of innovation and energy, and we’re thrilled to bring the unparalleled movie-going experience of PVR Inox to its heart. With our new Inox Prism Mall multiplex, we are not just offering cutting-edge 4K laser projection and plush comfort, but also creating a vibrant space where entertainment seamlessly blends with the district’s lifestyle. We’re confident that this new cinema will become a cherished destination for movie lovers and a testament to PVR Inox’s commitment to redefining cinematic experiences,” said Sanjeev Kumar Bijli, executive director, PVR Inox.
