On June 5th, brands worldwide marked World Environment Day with impactful initiatives that underscored their commitment to sustainability and environmental stewardship. This year’s celebrations saw a diverse array of actions aimed at promoting eco-friendly practices and raising awareness about environmental issues.
Leading companies across various sectors unveiled innovative programs and products designed to reduce their carbon footprint and support ecological conservation. From launching recyclable packaging and introducing energy-efficient solutions to organizing large-scale tree-planting drives and cleanup campaigns, brands demonstrated a holistic approach to environmental responsibility.
Many companies also partnered with environmental organizations to amplify their efforts and reach wider audiences. Through these initiatives, brands not only showcased their dedication to a greener planet but also encouraged consumers to adopt more sustainable lifestyles. These collective efforts highlight a significant shift in the corporate world towards prioritizing environmental sustainability. By celebrating World Environment Day with such fervor, brands set a powerful example and inspired communities to take part in preserving the environment for future generations.
Tata Power
Tata Power, one of India’s largest integrated power companies, launched one of its latest campaign film – the ‘Green Anthem’. This film aims to inspire environmental consciousness and sustainable action among people to become the ‘Generation Green’. With the tagline “Hum haiGeneration Green, Desh ka future hoga behtareen” (We are Generation Green, our country’s future will be better than it has ever been), Tata Power is emphasising the role of the younger generation in shaping a green future for India.
Celebrating World Environment Month and aligning to the theme of “Our Land. Our Future”, Tata Power has also launched a series of audio-visual and animated experiential films exploring various natural themes, including air, water, and wind. These films aim to bring both children and adults closer to elements of nature reinforcing the company’s message of Embrace, Love, and Switch to green energy development.
Gemini Edibles & Fats India
Gemini Edibles & Fats India Ltd, the makers of Freedom Oil, conducted environment awareness programs on World Environment Day as part of their CSR initiative. GEF India has implemented several advanced measures to protect and preserve the environment, aligning with global sustainability efforts. These include the Nano Neutralization Process to reduce water usage, a 3-stage bag filter system to combat dust pollution, a rooftop rainwater collection system, and a sludge drier to minimize landfill waste. They also have an online effluent monitoring system linked to the APPCB, an elevated effluent treatment system, and an Agitated Thin Film Dryer for the Zero Liquid Discharge system. Additionally, Variable Frequency Drives on high-rated motors, a pneumatic ash handling system, a mechanical dust collector, and thermosiphons in oil refining reduce energy consumption and air pollution. These initiatives demonstrate GEF India’s strong commitment to environmental stewardship and sustainable operations.
The company installed a Zero Liquid Discharge System (ZLD), treating and recycling all wastewater to eliminate liquid waste discharge, conserving water and reducing pollution. Additionally, GEF India developed a robust Green Belt around the plant, planting approximately 6,500 saplings that have matured into trees, improving air quality, providing wildlife habitat, and enhancing the area’s ecological health.
Coca-Cola India
In celebration of World Environment Day, Coca-Cola India launched #BenchPeBaat, a campaign aimed at reviving the spirit of true connections and conversations among people. This is a celebration of Coca-Cola India’s commitment to creating a World Without Waste through a circular economy and fostering meaningful interactions in communities across India. Coca-Cola India through its foundation, Anandana, in partnership with United Way Mumbai has installed 380 sustainable benches in 10 cities in India. These repurposed benches, crafted from recycled plastic waste collected during the ICC World Cup 2023, aim to make a refreshing difference, one conversation at a time.
Speaking on the campaign, Rajesh Ayapilla, Senior Director-CSR and Sustainability for Coca-Cola India and Southwest Asia (INSWA), said, “At Coca-Cola India, we are steadfast in our commitment towards our global strategy called World Without Waste which drives systemic change through a circular economy of packaging. Our #BenchPeBaat campaign is a testament to our dedication towards sustainability, as we transform waste into meaningful community assets. These sustainable benches symbolize our efforts to reduce environmental impact.”
Lee Cooper
Lee Cooper by Reliance Retail unveiled a unique campaign, “Eco-ntribute” on the occasion of World Environment Day. Taking their sustainability initiatives forward, the brand launched the world’s first jeans made of recycled cigarette butts. The campaign designed by Makani Creatives aims to sensitize and amplify the idea of conscious fashion through pioneering innovation in recycling.
To drive the campaign and deliver the sustainability message effectively brand has installed 1000+ cigarette butt collection bins in 5 cities at various high engagement catchments like, malls, stations corporate parks etc to encourage people to dispose of cigarette butt responsibly at designated spots so that it can be recycled and put to good use eliminating its harmful effects to the environment.
Speaking on the campaign, Lee cooper spokesperson said, “In today’s hyper consumption-oriented world of today, it is imperative to activate an important discourse of conscious fashion and importance of sustainability in the retail world. It is through innovative campaigns like Eco-ntribute that our voice can reach the correct audience and mobilize a moment to go green and Eco-ntribute.”
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RiteBite Max Protein
In light of World Environment Day, RiteBite Max Protein is proud to announce the launch of the Max Protein Swachhata Warriors campaign. This initiative aims to promote cleanliness and environmental responsibility among citizens, encouraging them to take an active role in maintaining clean public spaces. The Max Protein Swachhata Warriors campaign focuses on several key objectives. The primary goal is to promote public cleanliness by encouraging citizens to participate in cleaning activities across various public spaces, including beaches, parks, and streets. The campaign highlights eco-friendly practices, advocating for proper waste segregation, recycling, and reducing plastic use to minimize environmental impact. Ultimately, the campaign aims to inspire change by motivating individuals to adopt eco-friendly habits and take proactive steps towards keeping their surroundings clean.
Dr. Ravinder Varma, Brand Manager at RiteBite Max Protein, shares his vision for the campaign, stating,”At RiteBite Max Protein, we understand that true health extends beyond our bodies to the environment we live in. Cleanliness is vital for both personal well-being and the health of our communities. With the Max Protein Swachhata Warriors campaign, we aim to give back to society by supporting the Swachh Bharat Abhiyan. By combining the energy and vitality that our protein products provide with a commitment to environmental stewardship, we empower individuals to take responsibility for their surroundings. Together, we strive to create a cleaner, healthier, and more beautiful India.”
Lay’s
Lay’s has unveiled its new film, ‘Drops of Joy’, on World Environment Day, highlighting an innovative approach to sustainability. This initiative showcases how Lay’s is committed to reducing water waste and setting a new standard for responsible manufacturing at PepsiCo India’s plants in West Bengal and Uttar Pradesh. ‘Drops of Joy’ aims to inspire and connect with audiences on a deeper level. PepsiCo India’s commitment to becoming net water positive by 2030, as part of its PepsiCo Positive (pep+) initiative, is at the core of this project. The film highlights a special process that supports PepsiCo India’s commitment to water positivity.
Underscoring the need for such an initiative, Rinkesh Satija, Senior Director & Supply Chain Head India Foods Operation, PepsiCo India, said, “At PepsiCo, innovation is not just a goal; it’s part of our DNA. When we launched this project, our aim was clear: to pioneer sustainable solutions that reduce our overall water footprint while delivering on our commitment to environmental stewardship. With ‘Lay’s Drops of Joy’, we aim to set a new standard for responsible manufacturing practices within our industry. This initiative exemplifies our unwavering dedication to innovation and sustainability, ensuring that every step we take forward is a step towards a more sustainable future.”
DS Group
Dharampal Satyapal Group (DS Group), a multi-business corporation and a leading FMCG Conglomerate, gears up to celebrate World Environment Day by launching an innovative awareness campaign, #SaveTheFuture. This compelling campaign highlights the pressing need for sustainable living and the disastrous outcomes of unchecked environmental degradation.
This innovative #SaveTheFuture campaign will kick off on June 5th, on World Environment Day, with a unique ‘newspaper of the future’ print ad which is the centre piece of this campaign. Scanning a code opens a video showcasing future headlines like ‘The grass is no longer greener on either side,’ ending with the message: ‘Our sayings will lose their essence if we don’t act now to save the nature.’ The Campaign will unfold in phases, utilizing various media and digital platforms to convey its message.
Throwing light on the recently launched campaign, Rajiv Kumar, Vice Chairman, DS Group, said, “DS Group has always reaffirmed its commitment to a greener and more sustainable planet. With our latest #SaveTheFuture campaign, we aim to provoke thought and inspire action through innovative storytelling and digital engagement. The #SaveTheFuture campaign serves as a wake-up call, urging individuals and communities to rethink their relationship with nature and adopt sustainable practices for a better tomorrow for future generations.”
Axis Bank
On World Environment Day, Axis Bank organised a series of initiatives to reaffirm its commitment towards preserving the environment and promoting sustainability. To instill a sense of environmental consciousness and responsibility amongst the community, Axis Bank organised ‘Open for the Planet Clean-A-Thon’- a nation-wide cleanliness drive at various tourist locations; awareness programs at residential welfare associations (RWAs), malls, and clubs, and employee engagement activities.
A week-long cleanliness drive will be conducted from June 5th to 12th, 2024 at the 23 most visited tourist destinations across Mumbai, Pune, Varanasi, New Delhi, Guwahati, Bangalore, and Hyderabad. The Bank has collaborated with NGOs to create awareness about preserving, protecting, and restoring historic monuments and prominent sites in different cities such as Bandra Carter Road, Mahim Beach, Japanese Garden, Calangute Beach, Varanasi Ghats, Kaziranga National Park, Fort Kochi, etc. The drive will witness participation from the Bank’s employees, customers, local communities, environmental activists, local authorities, and volunteers. To extend the reach of the program, the Bank will also conduct awareness drives at 34 select locations, including 18 residential welfare associations (RWAs), 9 malls, 2 clubs, and 5 cinema halls. Through this activity, participants will be able to take part in a game to virtually clean iconic Indian monuments in a simulated environment.
Mia by Tanishq
In celebration of World Environment Day, Mia by Tanishq announced a series of sustainability initiatives under the theme of #GoldForGood. These initiatives highlight Mia’s ongoing commitment to fostering a greener planet and promoting environmentally conscious practices within the jewellery industry. As part of continuing effort to contribute to the environment, Mia by Tanishq is launching a special plantation drive. For every purchase made at a Mia store during the month of June, a tree will be planted in the customer’s name. As part of its Environment Day initiative, Mia is contributing towards the Trees for Villagers program in Fatehabad, Haryana, India. The “Trees for Villagers” program is a unique initiative where for every purchase made, a tree is planted in the customer’s name. This program aligns with the theme of “Only One Earth” for Environment Day, emphasizing the importance of preserving the planet for future generations. This initiative underscores Mia’s dedication to creating a positive environmental impact and aligns with our broader vision for sustainability.
Shyamala Ramanan, Business Head, Mia by Tanishq stated, “At Mia, we are deeply committed to creating beautiful jewellery pieces that also honours our planet. Our #GoldForGood initiatives reflect our dedication to sustainability, ensuring that our customers can make a positive impact with every purchase. The brand’s efforts are encapsulated in symbolizing the commitment to responsible and sustainable practices. At Mia, we believe that style and sustainability can go hand in hand, and we are dedicated to making a positive difference in the world.”
Nestle India
Maggi recently introduced an innovative solution: an edible fork, made from wheat flour, to elevate the experience of enjoying Maggi Cuppa Noodles while reducing usage of single-use plastic under its ‘Desh Ke Liye 2 Minute’ initiative. This World Environment Day, under the same initiative, MAGGI is sharing the story of a young Nestlé executive on how she gives 2-Min for the environment.
This initiative is not just aimed at educating consumers in the right way of disposing an empty MAGGI packet, but also highlighting that small steps taken every day by every person can go a long way in making a big difference. 2-Min is all it takes to make a choice that is environmentally responsible. Through this initiative MAGGI seeks to harness the power of collective action and raise awareness about the importance of segregating plastic waste at its source.
Talking about the digital film, Rajat Jain, Director, Foods Business, Nestlé India, said, “We have been working tirelessly to raise awareness around the small efforts that can be made across the value chain to make a difference. This appeal is another step in this direction. MAGGI® hopes to inspire everyone in the country to take small steps and give their 2-Min to the environment, which can have a meaningful impact at scale. MAGGI will continue to be an ally in these efforts to create a more sustainable society.”
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Third Wave Coffee
In celebration of World Environment Day and beyond, Third Wave Coffee is taking a significant step towards reducing coffee waste by offering customers free Spent Coffee at all its stores across India. This initiative aims to promote sustainable practices and raise awareness about the uses of spent coffee. The idea of giving away Spent Coffee was inspired by the positive response from customers to Third Wave Coffee’s previous practice of distributing plants in Spent Coffee. This eco-friendly approach not only garnered significant interest but also highlighted the potential of Spent Coffee as a valuable resource. Recognizing this enthusiasm, Third Wave Coffee decided to expand the initiative, making Spent Coffee giveaways a permanent feature in their cafes.
“We were overwhelmed by the positive response to our park initiative,” said Ayush Bathwal, Co-founder at Third Wave Coffee. “It became clear that people have grown increasingly self-aware and conscientious about their environmental footprint. This is reflected in subtle and incremental sustainable practices and habits across all facets of their lives. By encouraging our customers to reuse coffee grounds, we hope to inspire them to explore sustainable solutions in their daily lives and contribute to a healthier planet. As we explore and learn more about sustainable practices ourselves, we encourage our customers to join us on this journey. We’re excited to see the positive impact this initiative will have on our community and beyond.”
JK Paper
On this World Environment Day, JK Paper released an informative video highlighting its steadfast commitment to the theme of ‘Land Restoration.’ This film, conceptualized by JK Paper, draws inspiration from its long-standing Agro/Social Farm Forestry Program, which has been in place since 1990. The program exemplifies how companies can enhance their competitive advantage while addressing critical environmental concerns.
Partha Biswas, Chief of Sales & Marketing at JK Paper, remarked on the film, “We at JK Paper are dedicated to protecting the environment and living sustainably. To create our paper, we don’t take down a single tree from a natural forest. Additionally, we produce sustainable products like paper cups, straws, carry bags, food wrapping paper, and paper-based packaging as a replacement for plastic products. This film walks viewers through our incredible journey, highlighting our unwavering commitment towards environmental responsibility, positive productivity, and sustainability. We aim to serve as an example for individuals, businesses, and entrepreneurs.”
Anant Bhai Ambani’s Vantara
Vantara, the wildlife preservation project founded by Anant Bhai Ambani, has launched an inspiring new video campaign featuring top celebrities in honour of World Environment Day. The campaign, tagged with #ImAVantarian, aims to raise awareness and foster collective action towards environmental conservation.
The video showcases influential personalities from various fields, including acclaimed actor Ajay Devgan and actress Bhumi Pednekar, rising stars Janhvi Kapoor and Varun Sharma, digital sensation Kusha Kapila, and cricket icon KL Rahul. Each celebrity passionately expresses their commitment to the environment, urging viewers to join them in making a tangible difference. The campaign is designed to resonate with a diverse audience, leveraging the influence of these celebrities to emphasize the importance of environmental responsibility. The video encourages viewers to take a pledge for the environment, adopt sustainable practices, and spread the word using the campaign hashtag.
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Diageo India
Resonating with the World Environment Day 2024 Theme: Land Restoration, Desertification and Drought Resilience, Diageo India’s proactive approach to driving sustainability, reflects in its ‘Society 2030: Spirit of Progress’ ESG action plan. This plan not only aims to address the urgent environmental challenges but also embodies its commitment to grain-to-glass sustainability, fostering inclusive growth, and advocating for responsible consumption.
Panasonic
Panasonic Life Solutions India (PLSIND) announced the launch of the #PanasonicForTheWorld campaign and successfully concluded its fifth edition of Harit Umang – Joy of Green, an environment awareness programme. Harit Umang aims at educating society about green practices around e-waste disposal, conserving biodiversity and energy through active engagements with educational institutions. The programme is also in line with the GreenE initiative and directive of the Ministry of Electronics and Information Technology (MeITY). Exemplifying Panasonic’s commitment towards a circular economy, the Green Ambassadors were felicitated with medals made of metals extracted from responsible recycling of electronic waste.
Manish Sharma, Chairman, Panasonic Life Solutions India and SA said, “In thought and action, we are committed towards a sustainable future. The global programme, Panasonic Green Impact enables us to focus our initiatives in the right direction, with an aim to reduce emissions through an energy-efficient approach and encourage the use of renewable energy. Aligned to the sustainability vision, in India, we are consistently making conscious efforts in the ESG space. We are bringing our vision to life through campaigns such as #PushForChange, #DiwaliWaliSafai, #PanasonicHaritUmang, and now, the launch of #PanasonicForTheWorld. The potential for youth to make a significant impact in this space is immense, and I would also like to congratulate all the Panasonic Harit Umang Green ambassadors of this year for their contribution towards environmental awareness.”
Blue Dart
In a strategic move towards fostering sustainability and reducing its carbon footprint, Blue Dart, South Asia’s leading courier and integrated express package distribution company, unveiled an expansion of its electric vehicle (EV) fleet, now boasting over 480 e-vehicles (2,3 & 4 wheelers combined). This initiative underlines Blue Dart’s commitment to environmental stewardship on World Environment Day, aligning closely with the company’s ambitious goal to achieve net-zero carbon emissions.
The integration of EVs into Blue Dart’s fleet is poised to yield substantial environmental benefits, with an estimated reduction of 15.05 tonnes of CO2 emissions per month. Blue Dart’s proactive participation as a signatory to the ‘Climate Neutral Now’ (CNN) pledge by the United Nations Framework Convention on Climate Change (UNFCCC) further underscores its commitment to global climate action. The company’s Sustainability Roadmap emphasizes initiatives such as planting over 111,000 trees annually—a measure projected to offset more than 13,320 tonnes of CO2 emissions annually once these trees reach maturity.
Chef Vikas Khanna and Organic Tattva
On this Environment Day, renowned Chef Vikas Khanna and Organic Tattva have announced the launch of two new audio-visual (AV) campaigns promoting their Pulses and Flour range. This exciting partnership aims to bring the purest organic culinary experience to households across the country.
In the first AV, the narrative showcases the diverse culinary landscape of India. From the rich Tadka Dal of Amritsar to the savory Sambhar of Chennai, Toor Dal connects the varied tastes of India. Moong Dal is highlighted as a comfort food staple, offering nourishment and warmth. Channa’s versatility shines through its use in a wide range of dishes, from appetizers to desserts, making it indispensable in Indian cuisine. Each dal, with its unique flavor and nutritional benefits, plays a crucial role in daily meals, emphasizing the importance of organic choices for health and flavor.
The second AV encourages consumers to think about their daily bread. Just as people crave organic likes and followers on social media, they should choose organic for their daily diet. Organic Tattva Whole Wheat Atta is presented as the perfect choice for making healthy and delicious rotis, ensuring purity, softness, and flavor in every bite. The campaign invites everyone to embrace a blend of health and taste with Organic Tattva, promising the best roti with every meal. Switch to purity, switch to Organic Tattva.
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