Fevicol by Pidilite Industries presents ‘Jugalbandi,’ a campaign showcasing the musical journey of two brothers with traditional charm and humour, signaling the return of Fevicol’s signature creativity.
Bharat Puri, Managing Director at Pidilite Industries Ltd., remarks, “Fevicol, as a trusted household name, continues to uphold its core value of building Mazboot Jod (Strong Bond). Our latest Jugalbandi film humorously portrays Fevicol as an emblem of lasting connections and enduring strength. We are proud to launch this campaign in a year that holds special significance, as we celebrate the 100th birth anniversary of Fevicol’s founder, Balvantray Kalyanji Parekh.”
Piyush Pandey, Chief Advisor at Ogilvy India, explains, “Fevicol’s Jugalbandi campaign underscores Fevicol’s unbreakable bond. Using a combination of Pidilite’s unique humorous style and quirky musical journey of two brothers, we bring alive Fevicol’s commitment to forging enduring connections and resilience across generations.”
Crafted by Ogilvy India and Corcoise Films’ Prasoon Pandey, the film captures Fevicol’s unique storytelling through humorous real-life scenarios for a delightful experience.
Fevicol’s new TVC is integral to its broader marketing strategy, encompassing a comprehensive communication plan across television, digital, and various platforms. The brand seeks to fortify and reaffirm its promise of an unbreakable bond.
Link:
