Mumbai: Egg-focussed consumer brand, Eggoz has launched its new brand campaign, ‘Anda Ho to Aisa’, to inform the audience that organic yolk eggs are better and more nutritious. They look to educate viewers through characters in animated videos.
The Anda Ho to Aisa campaign looks to convey that orange yolk in an egg is the gold standard when it comes to benchmarking eggs, i.e., Orange Yolk = Better Nutrition. Besides, the well-thought-out campaign evokes curiosity about orange yolk and how eggs marketed by Eggoz are better in taste, hygiene, and nutrition. Moreover, to reinforce the campaign, the brand also doubled down on free sampling, collaboration with influencers, and activating outlets both in general trade and modern trade.
Abhishek Negi, the brand’s CEO, co-founder said, “When it comes to eggs, what really matters in terms of nutrition is what’s inside the egg once the shell is broken: the colour of the yolk, the quality of the albumen and how intact they are. Together, these factors are responsible for catering to consumers and providing them with the quality of eggs they deserve. Through this campaign, we want the consumers to start looking at the colour of the yolk and the quality of the eggs once the shell is cracked.”“We are insanely driven when it comes to delivering quality, and we wanted to communicate this in a very concise manner through the Anda Ho to Aisa campaign”.
In the past, Eggoz had talked about chemical-free eggs and witnessed a sharp jump in its top line. Now, with orange yolk drive, the brand is willing to set a gold standard for eggs in the gigantic Indian market.
Eggoz operates in a $12 billion egg industry where less than 3% of eggs are sold in packaged format. Eggoz works with local farmers, offering all-around tech-enabled support and herbal hen feed for the production of deliciously nutritious eggs. All eggs sold by Eggoz are thoroughly passed via 11 Safety checks, including UV sanitisation. The company has helped farmers increase their income by 30 per cent.
