Vivriti Capital has launched its campaign focusing on the delays most companies take when sanctioning loans. The campaign has been conceptualised and created by OPN Advertising and Kadhai Films.
The film shows a business loan applicant sitting with this application in front of the General Manager (Loans), depicted by the three-toed sloth, the slowest mammal on earth. As the loan officer moves to reach out for the loan application file on his desk, he is distracted by a message on his phone, further slowing the process. Vivriti Capital’s messaging on the campaign is when loan approvals are sped up, ambitions can be unleashed.
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