The Free Press Journal has launched its media campaign – ‘Free Press For A Better Mumbai’ – to talk about issues that matter to the city. The campaign will target readers through the digital media, apart from an outreach at the Chhatrapati Shivaji International Airport’s domestic terminal, and highway hoardings. The campaign has been designed and created by LadyFinger Creative Agency.
“We have always embraced our responsibility as an agent of change and a catalyst for progress in our beloved city. Our new brand campaign encapsulates this mission succinctly,” said Abhishek Karnani, director, The Free Press Journal.
He added that the company’s tagline ‘We See What Others Don’t’, is more than a statement. “For us at the FPJ, it signifies our commitment to uncovering the hidden stories, the unspoken fears and the unaddressed issues that concern our readers,” said Karnani.
The Free Press Journal’s representatives said their readers are a discerning lot, and this initiative serves as an ode to their sensibilities, reinforcing the newspaper’s mission to remain at the forefront of responsible and impactful journalism in Mumbai.
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