Following the attention created by their campaign aboard Mumbai’s local trains, BGauss Electric Scooters and their agency Admatazz is aiming to capture the city’s imagination in the midst of its notorious traffic jams. Their latest creative venture graces Mumbai’s BEST buses, transforming routine bus rides into captivating visuals of passengers seemingly gliding on BGauss scooters. Amidst the honks and halts of city traffic, this campaign is bound to turn heads, offering a whimsical escape to onlookers and reminding them of the swift, eco-friendly ride that’s just a BGauss away.
“At BGauss, we’ve consistently pushed the boundaries of marketing. The response to our train campaign fueled our drive, leading us to invest in the Mumbai bus experience, magnifying our connection with the city’s heartbeat” – Priyanka Kabra, Brand Director, BGauss Electric Scooters.
“Crafting this campaign was not just strategic, but a whole lot of fun. Hyperlocal marketing has immense power, and while Mumbai has been a phenomenal playground for us, we’re eager to infuse that same energy into diverse markets“-Yash Chandiramani, Founder & Chief Strategist: Admatazz.
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(This information is published from a press release.)
