The ICC Men’s Cricket World Cup is almost here. And the captain who led India to its very first World Cup victory is being held hostage. What do the captors want? Assurance there will be no power cuts during the matches so they can enjoy the game without hindrances.
The villagers who hold Dev captive are assured that they can watch the live telecast of all the matches, not just the first few minutes, free on the Disney+ Hotstar app. The app also has a data-saving mode, addressing concerns about data cost.
It may be recalled that Dev’s famous innings of 175 not out during the 1983 World Cup could not be recorded or telecast.
The campaign has been conceptualised by Manja Brand Works and directed by Nitesh Tiwari.
Sidharth Shakdher, Head – Marketing, Disney+ Hotstar India, said, “Cricket serves as a unifying force that brings our nation together. By offering free mobile streaming of the ICC Men’s Cricket World Cup 2023 on Disney+ Hotstar, our goal is to make cricket more accessible to all, and who better to collaborate with for this endeavour than the iconic Kapil Dev. Through this campaign, our aim is to harness the deep-rooted passion for cricket that resonates across the nation, reaching every nook and corner.”
Dev said, “I am thrilled to be associated with Disney+ Hotstar, for bringing its first-class entertainment to every corner of the country and especially with the free on mobile offering for the ICC Men’s Cricket World Cup 2023! Playing in the World Cup is an incredible experience, the atmosphere is electric, the competition is fierce and the passion is unparalleled. The current Indian team consists of an exceptional group of men and seeing them play is heart-warming. With the game evolving, the players are too and they have reached new heights of skill and athleticism. However, what makes cricket so special is the passion for the game both among the team and among the fans and with sports streaming platforms like Disney+ Hotstar, the game can be enjoyed anywhere, anytime, without missing a beat!”
ICC Men’s Cricket World Cup 2023 will be live from October 5 on Disney+ Hotstar and on the Star Sports Network.
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