Torque Pharmaceuticals released a brand film on the occasion of World Pharmacist’s Day on September 25, 2023. The film portrays the compassion and dedication of pharmacists, showcasing their willingness to go the extra mile in caring for their customers. Aligned with the company’s fundamental values of backing pharmacists, the film seeks to pay tribute to and celebrate these healthcare heroes.
The film tells the story of an old man who does not remember the date, and repeatedly visits a pharmacist to wish her on what he thinks is her birthday. She plays along without correcting him on one such instance, revealing the reality to a colleague in the end.
Commenting on the film launch, Abhay Iqbal Singh Bedi, Director, Torque Pharmaceuticals, said, “On World Pharmacist Day, we pay tribute to the compassionate unsung champions of healing. This film beautifully encapsulates the profound connection of empathy and gratitude shared between a pharmacist and a customer. Through this cinematic endeavour, we aspire to raise awareness and champion the pivotal role of pharmacists in enhancing global healthcare, aligning with this year’s theme: ‘Pharmacists fortifying the foundations of health systems’.”
Created and conceptualised by Torque Pharma, the campaign was launched with a digital film and aims to share more examples of empathy by pharmacists.
Feedback: [email protected]
