TVS Motor Company launched electric two-wheeler TVS X, in Dubai recently. The launch, held at the Burj Khalifa, was followed by the release of the brand film. The film showcases the new TVS X and its features, including a futuristic design, power-packed performance, and connected technology.
The event was curated by Cheil India, which won the creative duties of TVS X in a multi-agency pitch. The 360-degree mandate includes strategy, planning and creative direction for the two-wheeler which pegs TVS as a leader in fast-growing EV market in India.
Saurabh Kapoor, Vice President Marketing – EV Business, TVS MotorCompany, said, “The on boarding of Cheil India as the creative agency marked the culmination of our search for a partner who could help us launch our new futuristic two-wheeler and create a new unexplored category globally. Cheil India’s integrated capabilities combined with their in-depth expertise in auto and the consumer durable sector helped us take our decision to partner with them. We look forward to creating exciting and meaningful campaigns through this association”.
Neeraj Bassi, Chief Growth Officer, Cheil India said, “In our pursuit to grow our new business portfolio, we are keen to partner with marquee Indian brands who are making a mark globally to deliver gold-standard work in the industry and with the ambitious plans that TVS Motor Company has for the EV category, it was a great match. The addition of TVS motor company coalesces our auto expertise as we look forward to leveraging our creative, media, data, activation, and retail capabilities to create work that creates value for the clients and resonates with the consumers.”
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