AI-led influence platform Kofluence has launched a product Kofinity which claims to offer guaranteed brand partnerships to every content creator and an opportunity to monetise their social influence.
The product allows users to acquire a free unique URL through kofluence.com/in which will serve as a hub for their curated brand deals. Users can share offers and deals from brands with their followers via social and messaging apps. The company is offering assured earnings on any purchases using the link.
Ritesh Ujjwal, CEO and Co-Founder, Kofluence, said, “We’re thrilled to introduce Kofinity! With this launch, we’re confident that Kofluence is well-positioned to lead the charge in this rapidly evolving industry. We aim to foster India’s thriving creators economy by monetising 100k influencers in the next 12 months, enabling creators on their journey to becoming creator-preneurs.”
Sreeram Reddy Vanga, Co-Founder, Kofluence, added, “As excited as we are about the launch, what I’m looking forward to is Kofinity being a means of self-sufficiency for all the budding creators. Kofinity is expanding its horizons beyond social media like Instagram and Youtube. Now, creators can easily share their offers and deals within their social circles through multiple social networking platforms by using their unique link.”
Kofluence claims to have successfully delivered over 1600 campaigns across 30 sectors with over 550k contributors on board and a collective reach of over 6 bn. The company also claims that top performers can earn more than Rs.25,000 per week on Kofinity, along with guaranteed shortlisting for collaborations that require minimal content creation and no prior content approval.
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