NewMe, which bills itself as a a real-time fashion-tech company for GenZs in India and Southeast Asia, has launched its first digital campaign #NEWMEveryday with actor Sanjana Sanghi.
The campaign film features Singh complaining about girls who are obsessed with shopping for clothes. It swiftly shifts to her confession that she is referring to herself.
Sumit Jasoria, CEO and Co-founder, NewMe, said, “With our new collection of designs and styles every week, we want to offer our consumers a chance to reinvent and be new versions of themselves every day. In the past one year, we have received overwhelming support from our customers organically. With Sanjana onboard for this campaign, we look to broaden our consumer base by driving awareness about our offerings. She embodies the spirit of the modern woman who seeks constant renewal and expression through fashion. Her vibrant personality and keen fashion sense resonates perfectly with our brand as well as our customers.”
Sanghi, who has acted in movies ‘Dil Bechara’ and ‘Rashtra Kavach Om’, said, “Being a young woman, I hold the art of self-expression through fashion.” She likened the partnership to a gift to her younger self.
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